Category: Branding

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Position Yourself as an Expert

No matter what business you’re in, you are the expert in something. Establishing yourself as an authority gives you a coveted status that places you head and shoulders above your competition. It also builds loyalty with your client base and generates interest from prospects. But how do you establish expert status? Here are a few ideas. Believe you are…
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Branding with Color

One great way to separate yourself from the thousands of messages your clients receive on a daily basis is by branding your company with a custom color. Coke red, Home Depot orange and UPS brown are excellent examples of branding your look with a color. These companies put great emphasis on protecting their look (ie…
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