Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT). Conducted in conjunction with Dr. Frank…
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Every time a buyer makes a purchase, they are placing a vote of trust. They trust that the product will do what the advertiser says it will do. They trust that the quality is good and that the product won’t break or malfunction when they use it. They trust that the value they are paying…
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If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each?…
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Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When that happens, you can look to specialty techniques and processes. Here are five design techniques for when you need something to knock your audience’s socks…
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Brand image matters. It’s how consumers see your brand, whether it’s positive or negative, and whether it’s a brand they want to be associated with. What’s your brand image? Hip? Edgy? Socially conscious? Are you the “go-to” destination for people who love adventure? While the brand image is critical, it isn’t determined by what you…
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Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight, and because they are designed to be removable, you can switch them out regularly. Here are five ideas for using floor graphics in your marketing: 1. Say “Hi!” Create…
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Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong. Here are the five behaviors of…
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When you see the logo of well-known brands like Starbucks, Target, and UPS, you instantly recognize the company and what that company is all about. That’s the power of a great logo. But no matter how well designed, logos need an update now and then. Color trends change. Design styles evolve, and businesses evolve, too.…
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We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience! Tapping into the wrong motivation One nonprofit…
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Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when…
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