Have you ever noticed that your mailbox gets emptier in the summer? That retail POP displays don’t turn as frequently? As the weather heats up, marketing typically slows down. The good news is, as your competitors take a break from marketing, this opens a window of opportunity for you. Summer is an excellent time to…
Read more
Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or tossed. Here are some ideas for making your envelopes more enticing: Oversize it. Anything outside of the standard #10 envelope will set your piece apart. Make…
Read more
Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic fonts for specific purposes. Let’s look at the history of some of our favorite fonts. Venetian book printer Aldus Manutius invented italic type not because…
Read more
Your customers are buried under an avalanche of conventional and uninteresting print materials every day. How can you elevate your marketing collateral, direct mail, and displays with simple design changes, no matter what your budget? By creating a unique visual identity. Being unique doesn’t mean throwing out the basic tenets of marketing and design. But…
Read more
Remember the old phrase, “You never get a second chance to make a first impression”? That’s true in marketing, too. What do your marketing campaigns say about you? Let’s look at two different approaches. Dear homeowner, We’re having a big sale! Come into our showroom this weekend and check out our wide variety of merchandise.…
Read more
What is drip marketing? It is a powerful form of marketing in which marketers gradually drip content out to customers and prospects over time. Drip marketing includes a wide variety of channels, including direct mail, email, newsletters, and social media. It can be used for brand building, product introduction, cross-sells, and a variety of other…
Read more
Data mining. The very phrase strikes fear into the hearts of many marketers. The ability to connect the dots to reveal buying habits and other customer behaviors is often seen as complex, expensive, and within the purvey of only the largest companies. But basic data mining is well within the grasp of any sized marketer.…
Read more
Is your marketing content heavy on the text? Or graphics? If it’s the former, you might want to change your strategy. Today’s marketing content, whether in print or electronic media, is increasingly heavy on the visual content. Here are five facts supporting the importance of graphics and images that every marketer ought to know. Ninety-three…
Read more
Simple techniques related to human behavior can boost the results of marketing campaigns. Here are a few simple techniques that are particularly easy to implement. Imply Minimums In research done for the American Cancer Society, Robert Cialdini found that, by adding a minimum to the call to action increased donations by almost 80%. Set a…
Read more
In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what is the enduring allure of print? Let’s look at five reasons print marketing remains the anchor of any great multichannel marketing program. 1. Print is…
Read more
