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Industry Insights
You’ve got the concept. The strategy. The brand vision. What you need is someone who can bring it to life—quickly, accurately, and without the back-and-forth that eats up weeks of your timeline. That’s where BPI’s in-house design team comes in. Your Concept. Our Execution. Working with an outside agency sounds straightforward. Hand off the brief, […]
Industry Insights
Have you ever wondered which matters more—who handles your printing or your mailing? After all, once your piece is printed, isn’t the hard part done? High-quality color, precise registration, brand colors matched. The heavy lifting is over. Why not save a few dollars by handing the mailing off to a lower-priced mail house? It’s a […]
Industry Insights
If you’re managing point-of-purchase materials across dozens (or hundreds) of locations, you know the drill. Multiple vendors. Endless emails. Three to five weeks from approval to distribution. Somewhere in that chain, something goes wrong. Wrong logo. Outdated pricing. Missing kit components. It doesn’t have to work that way. What Is Wide-Format Printing and Why Does […]
Industry Insights
Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble. Here […]
Industry Insights
We’re living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can’t match. Here’s the difference: When you’re reading on a screen, you’re not really reading. You’re scanning. Skimming. Hunting for keywords. Your attention keeps drifting. One notification, one link, one tab, and you’re gone. […]
Industry Insights
If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people […]
Industry Insights
In today’s “always on” digital environment, the world is at our fingertips. Open, click, view, buy, comment, download. Anything you want. It’s all right there. Even so, book readership is on the rise, and a recent Association of National Advertisers study found that direct mail delivers a higher return on investment (ROI) than any digital […]
