No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping…
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In a world brimming with choices, staying top of mind with customers is a coveted position. It means your brand is the first one they think of when they have a need or desire. But how do you get top of mind? Let’s look at four ways to get (and stay) in this coveted position.…
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As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified substrates. What are environmental certifications, and how can they enhance your brand image and reputation? Environmental certifications let your customers know that the materials used…
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You are making a calculated investment in personalized direct mail, so you want to maximize that investment. Adhering to best practices can distinguish between good and great campaigns. Let’s look at five best practices for personalized direct mail that you should use in your campaigns. Focus! Before sending out your next direct mail campaign, take…
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In a world where acquiring new customers often takes center stage, it’s easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It’s a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more…
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Direct mail marketing remains a powerful and effective way to reach potential customers, especially when combined with digital strategies. But lists don’t build themselves out of thin air. You have to make them! How do you do that? Let’s look at five proven techniques to take your existing list, improve it, and boost your results.…
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Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful. 1. Direct Mail Direct mail remains a powerful marketing tool for event promotion. Use the unique power of print to showcase the event’s speakers, activities,…
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When is the best time to get your message in front of a potential customer? When no one else is in their ear! This is what makes summertime marketing so powerful. Many businesses slow down their marketing during this time of year, making it a perfect time for you to get even busier. Let’s look…
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Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, McDonald’s Yellow, and Facebook Blue. Whether on a direct mail piece or retail packaging, buyers recognize these brands based on color alone. Highly identifiable…
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Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at a few ideas for making the most significant impact. Use high-quality images. Nothing grabs your eye…
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