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5 Tips for Logo Redesign

Did you notice when Angie’s List dropped the “list” and “e” from its name and became simply Angi? After 20 years as America’s “go-to” place for finding home contractors, the company spent millions on a rebrand, including a new logo. With the company offering more than just lists, it was time. The new logo reflects…
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Got the Latest Marketing Lingo?

Are you hearing a lot of new marketing terms lately? Drip marketing, engagement marketing, loyalty marketing, trigger, and omni-channel marketing. What do these terms mean? Whether you are doing print or digital marketing, these concepts are essential to understand. Let’s look at these five common marketing terms and what they mean to you.  Drip marketing:…
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Personalized Maps: Make Your Event Easy to Attend

It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right where that is!” Or, “That’s only 12 minutes from our house!” This is the value of adding personalized maps to your direct mail and email campaigns. They make…
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How Far Would You Go to Keep a Customer Happy?

Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far three direct mail…
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UV Coating: There Is Nothing Else Like It

Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away from.  “Wow,” you think. “There is something…
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Why Aren’t Businesses Taking Advantage of Personalization?

We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally?  According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that personalization makes them “much more likely” or “somewhat more likely” to open mail. Yet businesses are…
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Got Leave-Behinds? Here Are Three “Must Haves”

When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind.  1. Sales brochures  Brochures are vital leave-behinds because they continue…
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Be Your Customer’s First Choice  

When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How…
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5 Tips for Creating a Strong Brand

There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools you use, here are five tips to keep in mind:  1. Plan your timing…
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Have Lapsed Customers? Win Them Back!

Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers.  1. Define “lapsed” customers.  At what point do you consider a customer to have lapsed? This will vary…
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