Greenwashing: What It Is And How to Avoid It
Sustainability has become a core value for many consumers and businesses. However, as brands rush to position themselves as environmentally responsible, a growing challenge has emerged: greenwashing. What exactly is greenwashing? Greenwashing is the practice of making misleading, exaggerated, or unsubstantiated claims about a company’s environmental practices or a product’s eco-friendliness. Greenwashing can take many…
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