Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be costing you more than you might think. Think you don’t have enough…
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At first, you might see labels as a simple product. They need to stick to your folding cartons, envelopes, and corrugated containers. They need to look nice, give the buyer information, and reflect your brand. However, labels are more than attractive displays with sticky backs. There is a practical element to them, too. They must adhere…
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Want to save money on your print marketing without changing anything but the way you order? Instead of sending an email request or placing an order over the phone, why not set up an automated storefront instead? Here are five ways this simple, cost-effective approach saves you time and money. SLASHES ADMINISTRATIVE TIME How long…
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At BPI, we have always taken the view that modern print communication does not necessitate offset printing. While still a large part of our business, offset printing may not be the best or only option to produce client materials in a cost-effective, timely manner. Over ten years ago, we added our web-to-print technology along with…
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We’re a little over half-way through the year and what a year it has been! Here are a few things that have been happening around our shop in Boaz, Alabama. March – Additional Digital Press BPI Media Group installs new Ricoh 7100 with white and clear ink capabilities to handle the wide variety of substrates…
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Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes to give you the best color day after day, and job after job, even when projects are months apart. Define independent color space. Your computer monitors operate in…
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We have installed a Durst P10 250HS Plus to help our customer meet quick turn times with the highest quality print in the wide format space. With a print speed over 1,500 sqft per hour, projects that took days to produce can be done in hours on the new press. This press will join our…
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The debate has been raging for a long time — which is more effective? Print or email? If you want people to understand and retain information, studies consistently show that it’s print. “Print and Paper Play a Key Role in Learning and Literacy,” an e-book produced by Two Sides (2015), compiles data from a wide…
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The concept of joining a printing industry peer group is not for everybody. Some executives are uncomfortable with the thought of sitting down with a group of colleagues and sharing certain information regarding their businesses, particularly financial data. It’s a somewhat progressive concept and, frankly, it may not appeal to execs who have been doing…
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The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read? Here are give tips for developing content that will engage your customers and…
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