Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos.
Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived on shelves with your brand blue varying by three delta E. Did Sacramento really use that outdated pricing?
How does this happen?
It Happens More Than You Think
For companies managing marketing across multiple locations, regions, or franchises, brand inconsistency isn’t a rare problem. It’s an occupational hazard. The bigger the organization, the more opportunities there are for the wrong logo to show up on a banner, the wrong price to appear on a menu insert, or the wrong version of a product sheet to get printed by a regional team that didn’t know there was a newer one.
Costs add up fast. Reprints. Wasted inventory. Compliance issues. Damaged brand equity. The time spent tracking down who approved what and where it went wrong is time nobody has.
The root cause is almost always the same: no centralized hub for assets, including images, layouts, and marketing copy, to maintain consistency across your brand. When assets live in email threads, shared drives, and the memories of people who may or may not still work there, chaos is inevitable.
But it doesn’t have to be this way.
Reign in the Crazy
BPI Online gives you a secure, branded portal where all of your approved assets live in one place, accessible to the right people and locked down from the wrong ones. Whether you’re managing three locations or 300, the same system that controls what gets ordered also controls what gets printed, in what quantities, at what price.
Here’s what that looks like in practice:
- Lock down brand elements: Fonts, colors, logos, layouts—approved versions only, every time. Pair this with our offset and digital printing capabilities, and what goes to press is always what was approved.
- Control which assets get used, and by whom: Different teams, regions, or franchise tiers can have access to different materials, which is critical for franchise and multi-location businesses managing marketing at scale.
- Keep all brand assets current: Update an asset once and it’s updated everywhere. No one can pull last month’s version.
- Enable customization within limits you set: Franchisees can personalize within guardrails you define, including local store hours, regional pricing, and location-specific offers, without going off-brand.
- Control marketing spend: Set budgets by location, region, or tier. No more rogue orders.
- Reduce inventory and minimize waste: Print on demand means you’re not warehousing offset-printed materials that may never get used (or that go out of date while sitting in a stockroom).
- Ensure brand consistency: What goes out from Birmingham matches what goes out from Sacramento, every time, whether it’s wide-format POP signage, digital prints, or roll labels.
You’ve Got This
No more rogue marketing teams. No more delta E arguments with your vendor. Your marketing spend is under control. You’ve shortened time to market. You’ve eliminated waste by printing only what you need, when you need it.
There’s more. BPI Online also includes tools to simplify personalized direct mail and convert POP signage text to different languages on the fly, a capability that matters more than ever for brands operating across diverse geographic markets.
So put your cowboy boots away and relax. We’ve got the cats. You just do what you do best—great marketing.
Want to see how it works? Contact us to set up a demo, or explore BPI Online at bpistore.com/bpionline.