Graphic Design Tips to Inspire Trust
In a world filled with uncertainty, design techniques that create a sense of comfort and security can go a long way toward winning customers’ trust. Whether you are designing for print or digital, here are five tips from the experts…
Include Official Logos & Badges
Whether we consciously recognize it or not, certain design elements inherently inspire trust. These include customer service numbers, FAQs, and trust badges like the SSL padlock, PayPal Verified, or McAfee Secure. Also inspiring trust are logos and graphics showing things like your Better Business Bureau rating, membership in industry associations or trade groups, and industry or product certifications.
Choose a Reassuring Color Palette
According to the Institute for Color Research, people make subconscious judgments about a person, environment, or product within 90 seconds of viewing, and between 62% and 90% of that assessment is based on color alone. If you’re looking to inspire trust, choose colors like blues that are associated with strength and trustworthiness, or soft, warm colors that inspire feelings of comfort. Especially with older audiences, using nostalgic colors, fonts, and imagery can inspire feelings of trust and confidence.
Use Testimonials & Customer Reviews
Nothing inspires confidence more than the positive experiences of others. Add testimonials to both print and digital communications. Use names, pictures, and even video when possible. Some marketers tap online customer reviews, posting them on their websites or printing them on their direct marketing materials and packaging.
Keep It Organized, Clean, & Free of Clutter
Cluttered, disorganized layouts can create feelings of tension or unease. Poorly balanced or asymmetrical layouts can create visual stress, as well. Keep your layouts clean and clutter-free. Make sure there is logical flow, order, and balance to the design. Use white space to create breathing room and make the design more inviting.
Pick Easy-to-Read Fonts
Like colors, certain fonts inspire more peace and calm than others. Pick fonts that are visually inviting and easy to read. If you use fonts that are jagged, dense, or visually challenging, that won’t make viewers feel comfortable, confident, or at ease.