Category: Newsletter

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Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong.  Here are the five behaviors of…
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Marketing Mistakes Illustration

Want Marketing Success? Don’t Do This!

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience! Tapping into the wrong motivation  One nonprofit…
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Oh the Places You’ll Go With Labels

At BPI, we have always taken the view that modern print communication does not necessitate offset printing. While still a large part of our business, offset printing may not be the best or only option to produce client materials in a cost-effective, timely manner. Over ten years ago, we added our web-to-print technology along with…
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Wide format commercial press

Welcome to 2014!

Happy New Year and welcome to 2014! It was a busy year at BPI Media Group, and I want to personally thank our employees, vendors and especially our customers for making 2013 a wonderful year. We ended the year with the exciting news that we have entered into wide-format printing. In November, we took possession…
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Our Next Newsletter: Augmented Reality

BPI Media Group is always exploring and looking for new technology to give our customers the most for their marketing dollars. In our latest issue of The Graphic Advisor, we have added a new dimension to our printed newsletter. Augmented Reality can make a printed piece come alive and increase the marketing experience. By using…
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