Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone? A University of Loyola, Maryland study found that color increases brand recognition by up to 80%. Color…
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People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers. 1. Use solid, believable content. Leave the extravagant claims and cheesy superlatives to the late…
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Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to…
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Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An embedded video screen, video has become one of the hottest ways to communicate with your audience. According to data collected by HubSpot: • 51.9% of marketing professionals name video as the type of…
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Every year, Target Marketing conducts its Media Usage Survey. In this survey, the magazine asks how readers are allocating their budgets, which channels are increasing and decreasing, and which channels readers prefer for a variety of activities, including acquisition and retention. While this survey is not project-able to marketers at large, it does give us…
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When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it convey the right message (strength, creativity, whimsy) to the target audience? But there are some practical issues that need to be considered as well. These…
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How can you tell if your 1:1 print efforts are working? It’s fairly simple, Measure them!! Even if you don’t have a full-time staff of business analysts, creating a simple ROI doesn’t have to be daunting. Here’s how to get started. 1. Set specific goals for your campaign. What are the goals of the campaign?…
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With online search being the default way many people find information these days, the question “Should I start a magazine?” may seem strange to many marketers. But the reality is, while overall magazine pages are down, highly targeted, specialized magazines are on the rise. Just look at the successful magazine launches from companies like Lowes,…
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A high-impact marketing campaign comes from creativity and strategy, not from having limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact, even on minimum dollars. 1. Concentrate on a niche market.Target your message to a smaller market versus a diverse group of prospects. Maximize your marketing spend by mailing…
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One of the biggest misconceptions about 1:1 printing is that marketers don’t have enough of the data to create personalized, highly relevant campaigns. This might be true in some cases, but you might also be overlooking ways to do more with the data you already have. Here are three ways to maximize the use of…
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