QR Codes and Augmented Reality

Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers, while shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet rather than talk to a store employee.

Well over half (62%) feel the information they get via their mobile device is more helpful than information on in-store displays or sales literature.

When people would rather interact with their mobile phones than a live person, it’s time to start paying attention to mobile.

Moreover, sales made through mobile devices is climbing, even for products sold in the store. Walmart, for example, has reported that 70% of the orders taken through its digital business come through mobile devices, and 10% of shoppers in its physical stores end up purchasing on mobile devices while still in the store, typically to order out-of-stock products or have products delivered to their homes.

If you’re selling retail products, it’s time to add QR codes and AR (augmented reality) into the mix. Use them on packaging, shelf talkers, product displays, and in-store signage to link to more product information, consumer reviews, “how to” videos, and other sales support information. It just makes sense.