Sure, the volume of direct mail may be declining, but its importance is not. Direct mail plays a unique role in the marketing world and is something digital channels cannot replicate. Let’s look at five reasons why. Print retains authority. Digital marketing is often perceived as low-cost, which diminishes its impact in the eyes of…
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Paper is more than just a surface for printing. It has its own character. It can evoke warmth or coolness, brightness or subtlety, and feel earthy or extravagant. Let’s explore some essential elements that give each paper its own personality. Brightness Levels: Brightness indicates how much light reflects off the paper, rated on a scale…
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As concerns about synthetic materials, excessive packaging, and carbon emissions rise, consumers seek sustainably produced and packaged products. But does this growing awareness lead to changes in purchasing habits? A recent survey reveals that it does. Here are three key insights from the “U.S. Retail Sustainability Perceptions Benchmark” survey (eMarketer/Insider Intelligence) that can inform your…
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Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes. …
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When designing your next print project, achieving the best results requires attention to detail and understanding how to prepare your designs for print. Whether you’re working on a business card, a brochure, or a poster, following these nine tips will help ensure that your print project turns out its best. Use CMYK Color Mode: Design…
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Nowadays, everyone wants to stretch their marketing dollars, but we all want the best results, too. The good news is, you can do both! Here are five tips for budget-conscious marketers that will save you money and boost your results simultaneously! Use targeted mailing lists.Instead of mailing to your entire marketing list, select the segments…
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Marketers intuitively understand what surveys have told us for years: Direct mail ROI rises dramatically when direct mail is part of an integrated, multichannel marketing strategy. According to NAPCO Research, response rates from direct mail campaigns increase by 41% when used as part of an integrated marketing campaign compared to mailings not integrated with other…
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One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital. Which of these popular enhancements might capture the…
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If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging. Let’s say you produce craft beer, and there is a…
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In today’s saturated market, consumers are bombarded with countless options, making it easy for your brand to get lost in the noise. However, implementing the right strategies ensures that your brand remains at the forefront of your customers’ minds. Promote Your Unique Selling Proposition (USP).Your USP is what sets you apart from the competition. It’s…
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