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Branding
Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]
Marketing
Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint. Attendees spend maybe 30 seconds deciding whether your booth is worth their time. Your job is to make your booth irresistible. That takes planning. It takes […]
Marketing
You can have the best product on the market. You can price it competitively. You can have the fastest delivery and the highest quality. And you can still lose customers. Why does this happen? It happens when customers don’t feel valued. This is where a lot of companies get stuck. They focus on what they’re […]
Company News
If you’ve been working with BPI Media Group for a while, you know what we’re about. Offset and digital printing. Wide-format POP. Roll-to-roll labels. Kitting and nationwide distribution. Automated prepress that can take a job from upload to press in under 30 minutes. A DURST wide-format printer running a 5-picoliter dot that makes your graphics […]
Industry Insights
We’re living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can’t match. Here’s the difference: When you’re reading on a screen, you’re not really reading. You’re scanning. Skimming. Hunting for keywords. Your attention keeps drifting. One notification, one link, one tab, and you’re gone. […]
Industry Insights
If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people […]
Marketing
The power of a B2B direct mail piece isn’t just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially “shelfware.” In B2B, direct mail serves as the icebreaker. […]
Marketing
Billboards, websites, social platforms, packaging… no matter the channel, visual content drives success. But different image types serve different purposes. Understanding which visuals work best for specific goals helps you maximize your impact. Here are six essential image categories and how to use each one. Matching Image Types to Marketing Objectives Different campaigns require different […]
Marketing
When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight phone numbers, discount offers, payment details, and critical information makes materials more impactful and drives better response. Here are six […]
Marketing
Physical postcards cut through digital noise, delivering your message directly into customers’ hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and draw readers in. Here are seven strategies for crafting headlines that work. The Bottom Line Effective postcard headlines balance brevity with emotion and persuasion. Master […]
