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Marketing
What does AI have to do with your print marketing strategy? More than you might think. AI has transformed the volume and development speed of marketing content. Businesses can now generate blog posts, emails, and social copy at a rate and scale that would have been impossible three years ago. That sounds like a marketer’s […]
Industry Insights
You’ve got the concept. The strategy. The brand vision. What you need is someone who can bring it to life—quickly, accurately, and without the back-and-forth that eats up weeks of your timeline. That’s where BPI’s in-house design team comes in. Your Concept. Our Execution. Working with an outside agency sounds straightforward. Hand off the brief, […]
Marketing
Marketers spend a lot of time talking about customer engagement, such as clicks, opens, responses, and interactions. But engagement alone doesn’t reach a deeper level of customer relationships: customer intimacy. Understanding the difference between customer engagement and customer intimacy is the first step toward building the kind of loyalty that actually holds. What Is the […]
Industry Insights
Have you ever wondered which matters more—who handles your printing or your mailing? After all, once your piece is printed, isn’t the hard part done? High-quality color, precise registration, brand colors matched. The heavy lifting is over. Why not save a few dollars by handing the mailing off to a lower-priced mail house? It’s a […]
Marketing
Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years. That story starts with recycling. How Far Back Does Paper Recycling Actually […]
Industry Insights
If you’re managing point-of-purchase materials across dozens (or hundreds) of locations, you know the drill. Multiple vendors. Endless emails. Three to five weeks from approval to distribution. Somewhere in that chain, something goes wrong. Wrong logo. Outdated pricing. Missing kit components. It doesn’t have to work that way. What Is Wide-Format Printing and Why Does […]
Industry Insights
Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble. Here […]
Branding
Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]
Marketing
Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint. Attendees spend maybe 30 seconds deciding whether your booth is worth their time. Your job is to make your booth irresistible. That takes planning. It takes […]
Marketing
You can have the best product on the market. You can price it competitively. You can have the fastest delivery and the highest quality. And you can still lose customers. Why does this happen? It happens when customers don’t feel valued. This is where a lot of companies get stuck. They focus on what they’re […]
