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Communication

The Numbers Don’t Lie: Yes, Personalization Works

Here’s something marketers instinctively know but customers keep confirming: Personalized communications get more attention than generic ones. Whether you’re sending bills, statements, promotional offers, or marketing campaigns, personalization consistently drives engagement. Survey data proves it yet again. What Customers Say About Transactional Mail The data come from a Keypoint Intelligence survey on transactional communications—think bills, […]

Mar 17, 2026 Read More →

Marketing

Beyond the Booth: Your Complete Trade Show Marketing Toolkit

Trade shows offer invaluable opportunities to connect with prospects, strengthen relationships with existing clients, and showcase your brand to a target audience. However, success doesn’t happen by chance. It requires careful planning and strategic use of marketing tools before, during, and after the event. Here are seven essential elements that will help you maximize your […]

Mar 3, 2026 Read More →

Marketing

The Five Senses of Print: Creating Multi-Sensory Marketing Experiences

Print isn’t just four-color ink on plain stock anymore. Today’s printing technology offers a multi-sensory experience that excites and engages your audience in ways digital marketing cannot match. By appealing to multiple senses, you create memorable interactions that drive deeper connections with your brand and boost sales. Here’s how the five senses of print can […]

Feb 10, 2026 Read More →

Communication

Boosting Mailings Results on a Budget

How can you boost your direct mail results on a budget? It doesn’t have to be complicated. Sometimes the most straightforward steps have the most significant impact. Here are five tips for simple, inexpensive changes that can lead to substantial results.  Like any of these ideas? Contact us to implement them and freshen up your […]

Jan 27, 2026 Read More →

Marketing

Why Print Should Be Part of Your 2026 Marketing Strategy

In a world drowning in digital noise, print isn’t just surviving. It’s thriving. As we move into 2026, savvy marketers are rediscovering what neuroscience has been telling us all along: physical materials make a lasting impression that pixels simply can’t match. The Science of Staying Power When someone holds your printed piece, their brain processes […]

Jan 13, 2026 Read More →

Communication

Don’t Guess What Customers Think: Ask Instead!

Do you know what your customers think about you? If the answer is yes, what is that based on? Gut feeling? Or is there data behind your answer? Whether you use print, email, or focus groups, it’s essential to find out for sure. The reason isn’t academic. Research shows a significant gap between how companies […]

Jan 6, 2026 Read More →

Marketing

The Secret Sauce Behind Award-Winning Marketing Campaigns

Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It’s rarely about flashy production or massive budgets. The real magic happens when marketers deeply understand their audience and deliver content that genuinely resonates. We analyzed several years’ worth of award-winning print ads to identify common themes. Here’s what we found:  […]

Dec 16, 2025 Read More →

Marketing

Lead Nurturing: Delivering Value at Every Touchpoint

Marketing success isn’t just about generating leads. It’s about strategically guiding customers through each phase of the buyer’s journey. This systematic approach, known as lead nurturing, involves presenting the correct information at the time your prospects need it most. When it comes to lead nurturing, one of your most potent tools is content marketing. According […]

Dec 2, 2025 Read More →

Marketing

Is It Time for a Mail Makeover?

You’re preparing to launch your next direct mail campaign. You’ve updated your mailing list and identified your target variables, but what about your messaging? If you’ve been targeting the same customer base for a while, it’s critical to regularly evaluate your approach to prevent things from going stale.  Here are five areas where a refresh […]

Nov 18, 2025 Read More →

Marketing

The Science of Yes: Six Proven Persuasion Tactics

Want to capture your audience’s interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini’s framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer validation, connection, and commitment—can be enormously helpful for improving outcomes and prompting swift customer action. Here’s an overview of each principle: These principles are powerful, […]

Oct 28, 2025 Read More →