It’s simple psychology — people are more likely to attend an event when they know how easy it is for them to get there. “I know right where that is!” Or, “That’s only 12 minutes from our house!” This is the value of adding personalized maps to your direct mail and email campaigns. They make…
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Nearly half (49%) of companies say that dollar for dollar; they get a better ROI from their customer retention efforts than from their customer acquisition marketing. How far are you willing to go to retain your customers? How creative are you ready to get? Here are three examples of just how far three direct mail…
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Some print pieces stand out from all of the others. Maybe the color is more brilliant. Maybe the gloss has a shine that catches your eye. Or perhaps it’s the reverse—the piece has a luxurious matte finish but with brilliant accents that you can’t seem to look away from. “Wow,” you think. “There is something…
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We all know that personalization drives results, but what do consumers really want? And does personalization impact all consumers equally? According to InfoTrends, consumers respond strongly to personalized mail. The research firm found that 84% of consumers say that personalization makes them “much more likely” or “somewhat more likely” to open mail. Yet businesses are…
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When you conclude any important sales meeting, you want to leave more than a good impression. You want to leave behind materials that will continue to sell your company and your products long after you’re gone. Let’s look at three great leave-behinds to leave behind. 1. Sales brochures Brochures are vital leave-behinds because they continue…
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When it comes to interactions, consumers hold power in their hands. They choose what content they want to see, when they want to see it, and what channels they want to engage with. That’s why successful companies do more than simply build their brands. They motivate their customers to choose them—to choose to engage. How…
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There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools you use, here are five tips to keep in mind: 1. Plan your timing…
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Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. 1. Define “lapsed” customers. At what point do you consider a customer to have lapsed? This will vary…
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As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Is personalized marketing more sustainable? Yes! Here’s why: It tends to be more targeted and focused. This means…
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When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate. Here…
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