The Science of Yes: Six Proven Persuasion Tactics
Want to capture your audience’s interest and drive purchases? Use psychology! One helpful model is Dr. Robert Cialdini’s framework for persuasive marketing. His six concepts—limited availability, mutual exchange, credibility, peer validation, connection, and commitment—can be enormously helpful for improving outcomes and prompting swift customer action. Here’s an overview of each principle: These principles are powerful,…
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