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Personalized Print Is Not Only Effective, It’s Sustainable!

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Is personalized marketing more sustainable? Yes! Here’s why: It tends to be more targeted and focused. This means…
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Tapping the Unique Characteristics of Print

When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate. Here…
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Got Metrics? Choose Your Best Option

Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine whether your…
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Do You Know These 5 Loyalty Behaviors?

If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each?…
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Put Floor Graphics to Work for You

Want to delight and engage your shoppers? Bright, colorful floor graphics offer various marketing benefits, including navigation, branding, and messaging. Floor graphics are durable and lightweight, and because they are designed to be removable, you can switch them out regularly. Here are five ideas for using floor graphics in your marketing:  1. Say “Hi!” Create…
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Study: More Channels= Better Results

Study: More Channels = Better Results Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multi-channel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. …
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Want to Improve Results? Look to Readability

Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too.    Be specific.  People are drawn to details.…
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There is NO “I” in “Personal”

You’ve heard the phrase, “There is no ‘I’ in team.” So it is withprint and digital personalization. By itself, data is just that—data.To be truly personal, it takes a collective effort to capture thecustomer’s attention and create relevant communications thatmove the needle. Let’s look at some of the most commonmarketing elements that marketers combine with…
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Does Your Brand Have Multiple Personalities?

  If you are doing itright, there should only be one. You should have differentmessaging for different audiences and marketing goals, but youroverall brand message should be consistent.How do you do that? Whether your marketing is print or digital,here are four elements that, according to John Jantsch,marketing consultant and author of Duct Tape Marketing, DuctTape…
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Every Door Direct Mail: Your Secret Weapon

If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be missing…
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