There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size…
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Have you ever seen a marketing piece so cluttered that your eye didn’t know where to focus? In which the marketer was throwing so much at you at once that the point of the entire message got lost? Especially when you have a great product, this is easy to do. There is so much to…
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When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe, marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard numbers…
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Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic.…
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With all the media channels available, the choices can be confusing for nonprofits. What is the most effective channel for soliciting donations? According to a new study by YouGov, it’s direct mail. The November 2013 survey of more than 1,150 U.S adults, found the following: One-fifth (21%) of respondents cited direct mail solicitations as the prompt for…
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Want to achieve higher levels of success with your 1:1 (personalized) printing campaigns? Profile before you personalize! What does this mean? It means understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals.
No matter what business you’re in, you are the expert in something. Establishing yourself as an authority gives you a coveted status that places you head and shoulders above your competition. It also builds loyalty with your client base and generates interest from prospects. But how do you establish expert status? Here are a few ideas. Believe you are…
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With over 100 customers in attendance, BPI Media Group celebrated the addition of our new Agfa Anapurna M2500 wide format with Colex cutting system by hosting a Wide Open House. Customers viewed a digital saltwater aquarium, floor graphics and point of purchase examples as well as discussed how it can be applied to their business. Also on hand…
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Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! A study from ICOM, a division of Epsilon Targeting, suggests that 1:1 printing may be more effective even among this coveted age group. A study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM…
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Download the full release from Agfa Graphics (PDF). — BPI Media Group Gets North America’s 1st Anapurna M2500 from Agfa Graphics Eight-foot wide inkjet printer will broaden new market opportunities Elmwood Park, NJ – January 13, 2014 – The first Anapurna M2500 from Agfa Graphics in North America has been sold and it’s calling BPI Media Group (http://www.bpimediagroup.com) of…
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