Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic.…
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With all the media channels available, the choices can be confusing for nonprofits. What is the most effective channel for soliciting donations? According to a new study by YouGov, it’s direct mail. The November 2013 survey of more than 1,150 U.S adults, found the following: One-fifth (21%) of respondents cited direct mail solicitations as the prompt for…
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Want to achieve higher levels of success with your 1:1 (personalized) printing campaigns? Profile before you personalize! What does this mean? It means understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as individuals.
No matter what business you’re in, you are the expert in something. Establishing yourself as an authority gives you a coveted status that places you head and shoulders above your competition. It also builds loyalty with your client base and generates interest from prospects. But how do you establish expert status? Here are a few ideas. Believe you are…
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With over 100 customers in attendance, BPI Media Group celebrated the addition of our new Agfa Anapurna M2500 wide format with Colex cutting system by hosting a Wide Open House. Customers viewed a digital saltwater aquarium, floor graphics and point of purchase examples as well as discussed how it can be applied to their business. Also on hand…
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Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! A study from ICOM, a division of Epsilon Targeting, suggests that 1:1 printing may be more effective even among this coveted age group. A study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM…
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Download the full release from Agfa Graphics (PDF). — BPI Media Group Gets North America’s 1st Anapurna M2500 from Agfa Graphics Eight-foot wide inkjet printer will broaden new market opportunities Elmwood Park, NJ – January 13, 2014 – The first Anapurna M2500 from Agfa Graphics in North America has been sold and it’s calling BPI Media Group (http://www.bpimediagroup.com) of…
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Happy New Year and welcome to 2014! It was a busy year at BPI Media Group, and I want to personally thank our employees, vendors and especially our customers for making 2013 a wonderful year. We ended the year with the exciting news that we have entered into wide-format printing. In November, we took possession…
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I have been a member of a printing peer group for sixteen years and have found it to be one of the best decisions I have ever made. It is a great way to share ideas about our industry, have a sounding board for equipment purchasing decisions and discussing long-term business strategies for future growth.…
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BPI Media Group is always exploring and looking for new technology to give our customers the most for their marketing dollars. In our latest issue of The Graphic Advisor, we have added a new dimension to our printed newsletter. Augmented Reality can make a printed piece come alive and increase the marketing experience. By using…
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