Boaz, Alabama

Category: Branding

Personalization works.. But you have to get it right!

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company…
Read more

Add Some Color, Please?!

When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows. Why think about more places to add color? According to…
Read more

Fonts Set a Tone & Shape a Story

Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic fonts for specific purposes. Let’s look at the history of some of our favorite fonts. Venetian book printer Aldus Manutius invented italic type not because…
Read more

Position Yourself as an Expert

No matter what business you’re in, you are the expert in something. Establishing yourself as an authority gives you a coveted status that places you head and shoulders above your competition. It also builds loyalty with your client base and generates interest from prospects. But how do you establish expert status? Here are a few ideas. Believe you are…
Read more

Branding with Color

One great way to separate yourself from the thousands of messages your clients receive on a daily basis is by branding your company with a custom color. Coke red, Home Depot orange and UPS brown are excellent examples of branding your look with a color. These companies put great emphasis on protecting their look (ie…
Read more