Tag: branding

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5 Benefits You Get from Branding

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why is branding so important?  Awareness. When people talk about your category of product or service,…
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Fonts Set a Tone & Shape a Story

Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic fonts for specific purposes. Let’s look at the history of some of our favorite fonts. Venetian book printer Aldus Manutius invented italic type not because…
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Branding with Color

One great way to separate yourself from the thousands of messages your clients receive on a daily basis is by branding your company with a custom color. Coke red, Home Depot orange and UPS brown are excellent examples of branding your look with a color. These companies put great emphasis on protecting their look (ie…
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