5 Ways Automated Storefronts Save You Time and Money
Want to save money on your print marketing without changing anything but the way you order? Instead of sending an email request or placing an order over the phone, why not set up an automated storefront instead? Here are five ways this simple, cost-effective approach saves you time and money.
SLASHES ADMINISTRATIVE TIME
How long does it take your employees to place orders for, say, 1,000 copies of your product brochures, 500 business cards for six different employees, and a customized order for a 5,000-piece direct mail campaign? It’s not just the time it takes them to place each of those orders. It’s what’s they are not getting done while they do.
MINIMIZES OUTDATED INVENTORY
How much inventory do you waste every year because you order in large quantities to keep the cost down, but then unused inventory goes out of date? When you order through a digital storefront, you order what you need, as you need it, in small quantities. If you are warehousing these materials, going POD saves you money on warehousing, as well.
ELIMINATES ERRORS
When you approve and centralize all of your materials in a digital storefront, the branding elements are locked in. Your brand colors don’t get messed up. You don’t need to worry about using the wrong image, last month’s offer, or an outdated logo. You save money in remakes, brand erosion, and embarrassment.
ELIMINATES ERRORS
When you approve and centralize all of your materials in a digital storefront, the branding elements are locked in. Your brand colors don’t get messed up. You don’t need to worry about using the wrong image, last month’s offer, or an outdated logo. You save money in remakes, brand erosion, and embarrassment.
FASTER TURNAROUND
As the saying goes, “Time is money.” By starting with a brand-approved template, you can turn around projects in hours rather than weeks, even when you need to make changes to the copy, offer, or image. This allows you to respond more quickly to market changes (such as moves by competitors) or to launch a pop-up sale.
