There are many ways to engage your audience, raise your company’s visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools you use, here are five tips to keep in mind: 1. Plan your timing…
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Every business loses customers, but just because customers stop purchasing from you doesn’t mean that they are gone forever. You can win them back! You just need a plan. Here are five tips for re-engaging lapsed customers. 1. Define “lapsed” customers. At what point do you consider a customer to have lapsed? This will vary…
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As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Is personalized marketing more sustainable? Yes! Here’s why: It tends to be more targeted and focused. This means…
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When it comes to marketing, no channel reigns supreme. Every channel has its strengths and weaknesses, and part of creating relevance is capitalizing on the strengths of each one. For example, email is powerful for flash sales and quick updates, while print has a beauty, longevity, and stopping power that digital channels can’t replicate. Here…
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Are you measuring the success of your marketing campaigns? No matter how beautiful the design or snappy the copy, what is most important is that it gets results. But what does success even look like? “Success” can be defined in many ways. Let’s look at five of the most common ways to determine whether your…
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When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, whether you are sending print or email, and is what ties the two channels together. Gather as much data about your audience as possible, regardless of channel, and this…
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Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge benefits by using that knowledge to…
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Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be costing you more than you might think. Think you don’t have enough…
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Did you know that the United States Postal Service is giving you free multichannel exposure every day? You don’t need to do anything extra to receive this benefit, although there are some tricks you can use to make the most of it. USPS Informed Delivery is a free service to residential postal customers. Individuals…
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Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces. Trim size…
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