Marketing

Marketing

How Do You Really Measure Success?

Marketing

Marketing Is Hard: Is the Extra Effort Worth It?

Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%

Marketing

Got Buyer Trust? Your Marketing Channels Can Help

Here is the percentage of respondents in each generation who say they trust direct mail:  Silent Generation (83%) Baby Boomers (80%) Generation X (77%) Millennials (70%)

Marketing

Specialty Techniques When You Need to Be “Extra”