Category: Marketing

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5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when…
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5 Best Tips for Ordering Branded Products

If you haven’t added promotional products to your marketing mix, you are missing an opportunity. Promotional products like branded pens and refrigerator magnets, or even more unusual items such as branded toys or back scratchers, reinforce your brand every time the recipient sees or uses them. Branded promotional products also tend to be kept for…
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5 Surprising Ways to Market with Packaging

If you are selling products on the retail shelf, packaging is one of your most important faces to market. When buyers are making a decision between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to purchase another.  DESIGN…
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Direct Mail: A Better Way to Re-Engage Abandoned Cart Shoppers

Studies show that 70% of online shopping carts are abandoned. Whether you are a corner bakery or the neighborhood auto parts store, this matters—a lot. More and more sales are going online, and you need to convert every cart to a sale. Abandoned carts are not always due to shoppers losing interest. Sometimes they just…
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Avoid the Content Marketing Disconnect

Regardless of the channel you use, relevant content is critical. But for content to be effective, it has to connect with the audience in a way—and at the time—the audience expects. Marketers may understand this intuitively, but how well do they put it into practice? Uberflip, a content delivery platform, recently conducted a survey of…
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Graphic Design Tips to Inspire Trust

In a world filled with uncertainty, design techniques that create a sense of comfort and security can go a long way toward winning customers’ trust. Whether you are designing for print or digital, here are five tips from the experts… Include Official Logos & Badges Whether we consciously recognize it or not, certain design elements…
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Want to Improve Results? Look to Readability.

Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too.    Be specific.  People are drawn to details.…
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Design Your Direct Mail for ” WOW!”

What do all great direct mail pieces have in common? They engage people’scuriosity from the moment the mail piece gets into their hands. Here are five tips forcapturing readers’ attention as soon as they open the mailbox.  Know your corners. On a mail piece, the upper right-hand corner is where oureyes go first. Use this…
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How to Make Any Product Fascinating.

It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs,and toilet plungers as they do video games and stiletto heels. If you have a “boring”product, how do you use your next direct mail, email, or multichannel campaign toget customers excited about what you have to offer?  Create the narrative. Don’t let…
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Want 25% Increase in Profit? Here’s How!

Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profit or more. How does this work? Just look around! Over there—stacked on that storage piece—how many catalogs have…
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