Category: Marketing

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Promotional Products…Keep It Simple.

Promotional products, whether common items such as pens and refrigerator magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multi-channel marketing campaign. They tend to be kept for longer periods of time than traditional marketing pieces and can be highly effective door openers for hard-to-reach targets,…
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Lump Mail

The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. Dimensional mail that contains some kind of gift or incentive is also known by the more descriptive term “lumpy…
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Is Your Direct Mail Trustworthy?

People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers. 1. Use solid, believable content. Leave the extravagant claims and cheesy superlatives to the late…
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Pete And Re(Pete) Were In A Boat..Pete Fell Out. Who Is Left?

Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to…
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Tips For Adding Video

Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An embedded video screen, video has become one of the hottest ways to communicate with your audience. According to data collected by HubSpot: •    51.9% of marketing professionals name video as the type of…
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Are You Designing For The Visually Impaired?

When we think about selecting a font for a print marketing piece, we tend to think about the creative aspects of the selection. Does it match the branding? Will it convey the right message (strength, creativity, whimsy) to the target audience? But there are some practical issues that need to be considered as well. These…
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Is It Working??

How can you tell if your 1:1 print efforts are working? It’s fairly simple, Measure them!! Even if you don’t have a full-time staff of business analysts, creating a simple ROI doesn’t have to be daunting. Here’s how to get started. 1. Set specific goals for your campaign. What are the goals of the campaign?…
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Should You Start a Magazine?

With online search being the default way many people find information these days, the question “Should I start a magazine?” may seem strange to many marketers. But the reality is, while overall magazine pages are down, highly targeted, specialized magazines are on the rise. Just look at the successful magazine launches from companies like Lowes,…
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Tips To Maximize Impact On a Small Budget.

A high-impact marketing campaign comes from creativity and strategy, not from having limitless resources. Let’s look at seven ways to optimize your marketing budget for maximum impact, even on minimum dollars. 1. Concentrate on a niche market.Target your message to a smaller market versus a diverse group of prospects. Maximize your marketing spend by mailing…
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Do You Know Your Customers?

Would it surprise you to know that 78% of consumers say they would be “more likely” to purchase from a retailer again if provided with offers targeted to their interests, wants, and needs? It shouldn’t. Here are some other eye-opening data on how willing consumers are to provide personal data if it provides them with…
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