When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows. Why think about more places to add color? According to…
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Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees. The time required to grow the fiber needed for a #10 envelope is 0.3…
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Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail. Direct mail doesn’t require an opt-in. Before you can…
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Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully. Start by investing in good design. Eye-catching layouts…
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If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed said that they were willing…
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Promotional products, whether common items such as pens and refrigerator magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multi-channel marketing campaign. They tend to be kept for longer periods of time than traditional marketing pieces and can be highly effective door openers for hard-to-reach targets,…
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The goal of direct mail is to attract attention. To that end, there has been a growing trend toward dimensional mail, or mail that is bigger and fatter than traditional mail. Dimensional mail gets attention—and results. Dimensional mail that contains some kind of gift or incentive is also known by the more descriptive term “lumpy…
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People don’t just buy from companies they like. They buy from companies they trust. When you send out direct mail campaigns, it’s important to keep this in mind. Let’s look at five ways you can establish trust with your customers. 1. Use solid, believable content. Leave the extravagant claims and cheesy superlatives to the late…
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Marketers are naturally consistent, using the same logo and PMS colors in every piece, limiting the number of fonts to only a few and typing page numbers in the same place on every page. This consistency is important because it gives your work a sense of professionalism and authority while providing an underlying structure to…
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Whether you are adding video to email, to print-to-mobile efforts via QR Code or augmented reality, or to direct mail using An embedded video screen, video has become one of the hottest ways to communicate with your audience. According to data collected by HubSpot: • 51.9% of marketing professionals name video as the type of…
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