Marketing

Marketing

Are Your Marketing Strategies Keeping Up with Customer Behavior?

Customer values and behavior are constantly changing. When this occurs, do your print marketing strategies track with them? The formats you choose, the messaging you write, and the layouts you create are all impacted by consumer trends.  These factors are so crucial that a Shopify study found that consumers are willing to spend more money […]

Marketing

The Power of Consistency in Cross-Channel Marketing

Want a strong, recognizable brand identity? Creative and engaging marketing pieces are essential, but if those designs aren’t consistent across channels, your brand might be memorable, but not necessarily perceived as professional. That’s why it’s crucial to maintain consistent branding across all channels. Consistency keeps your business top of mind, fosters trust, and reinforces your […]

Marketing

Staying Top of Mind with Customers: Strategies for Lasting Engagement

Communication

5 Tips for Getting Direct Mail Personalization Right

Marketing

Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons

Communication

5 Ways to Build Your Mailing List

Marketing

Planning an Event? You Need These 7 Tools

Marketing

Best Practices for Great Data

Marketing

Grab Reader Attention by Knowing the “Hot Spots”

Marketing

USPS’s Informed Delivery Service Offers Marketers Free Multichannel Exposure