Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! A study from ICOM, a division of Epsilon Targeting, suggests that 1:1 printing may be more effective even among this coveted age group. A study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM…
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Over the past 15 years, I have attended all Print shows (every 4 years) and most of the Graphic Expo shows (every year) in Chicago for new trends and technologies. This year had a very different look and feel than previous shows. The biggest difference was the lack of big iron. There was only one…
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The New Year has arrived and is a time for most people to create their 2013 resolutions. What is your resolutions for this year: weight loss, read more productive books or control the road rage? Because most individuals do not write down their resolution goals, make lifestyle changes or realize that changes don’t happen overnight,…
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