We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining and analyzing marketing databases, creating customer profiles, and developing messaging for personalized communications. Does it make a difference? According to the recipients themselves, the answer…
Read more
Inbound marketing has never been more critical. With the prevalence of information on the web, buyers do most of their research before ever contacting a salesperson. 60%-70% of buyers will be at the end of their sales journeys before they reach out to talk to you. How do your potential customers find you once their…
Read more
When properly designed, great packaging protects the product, grabs the shopper’s attention, and becomes your in-store salesperson. Common oversights, however, can cause this opportunity to fall flat. How can you avoid common packaging pitfalls and maximize your on-shelf opportunities? Ensure structural integrity. Failing to consider the carton’s durability and strength requirements can lead to structural…
Read more
No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping…
Read more
When is the best time to get your message in front of a potential customer? When no one else is in their ear! This is what makes summertime marketing so powerful. Many businesses slow down their marketing during this time of year, making it a perfect time for you to get even busier. Let’s look…
Read more
Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, McDonald’s Yellow, and Facebook Blue. Whether on a direct mail piece or retail packaging, buyers recognize these brands based on color alone. Highly identifiable…
Read more
Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at a few ideas for making the most significant impact. Use high-quality images. Nothing grabs your eye…
Read more
In today’s competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation. Let’s look at five strategies…
Read more
A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor changes to the CTA to impact the effectiveness of the marketing piece significantly, and they do. Here are three examples of how simple changes to…
Read more
Building trust is essential for any business or organization. Without trust, it isn’t easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel. 1. Be authentic. One of the most important ways to build…
Read more
