Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, McDonald’s Yellow, and Facebook Blue. Whether on a direct mail piece or retail packaging, buyers recognize these brands based on color alone. Highly identifiable…
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Our brains process visual information 60,000 times more quickly than text. Hence the saying, “A picture is worth a thousand words.” That’s why selecting the right photos and illustrations for your campaign objectives is so important. Let’s look at a few ideas for making the most significant impact. Use high-quality images. Nothing grabs your eye…
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In today’s competitive business landscape, who doesn’t want new customers? We all do! However, innovative businesses understand customer retention is the path to sustainable profitability. By nurturing and retaining existing customers, you can save on marketing costs and benefit from increased customer lifetime value and a more substantial brand reputation. Let’s look at five strategies…
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A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor changes to the CTA to impact the effectiveness of the marketing piece significantly, and they do. Here are three examples of how simple changes to…
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Building trust is essential for any business or organization. Without trust, it isn’t easy to establish and maintain relationships with customers. So how do you use your marketing materials to build trust? Let’s look at five tips that work regardless of your marketing channel. 1. Be authentic. One of the most important ways to build…
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Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social media, and other marketing channels play essential roles in your marketing mix, but in-person events offer something unique that other channels don’t. They allow attendees…
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What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope! The best-written sales letter can’t work until the recipient opens the flap. Here are ten tips for piquing recipients’ interest and engaging their curiosity. Get creative. Try new substrates, such as smooth, heavier stocks that show off your…
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Understanding your customers’ vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized, relevant communications are crucial to success. In your next marketing communication, having a more profound understanding of your customer’s vertical market can help you in…
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Want to build your business faster? Personalize! According to McKinsey’s “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Personalization isn’t just icing on the cake anymore. It’s a…
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When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on the power of those words to hook your audience and draw them in. If your audience never gets past the headline, it doesn’t matter how…
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