Print personalization — you hear about it everywhere. Use printed pieces to talk directly to recipients based on name, gender, past purchase history, or other information to achieve higher response rates and better return on investment (ROI). Is this really a smart marketing approach? Or is it just a gimmick to get you to buy…
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We all know the value of color images in your marketing mix, but what about the messaging? Study after study shows that when messages are in color, they have a powerful impact on your bottom line. Among the benefits: Helping readers find information more easily (great for insurance policies, contracts, and other lengthy documents) Reducing…
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Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases. The study was sponsored by the Postal Service Inspector General’s office (OIG) in conjunction with Temple’s Center for Neural Decision Making. The…
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BPI Media Group offers a special feature on our digital press that can make any printed piece have a 3-D effect. Our Kodak NexPress can give texture to your product to make your direct mail piece, tradeshow handouts or the cover a book jump out from the competition’s material. By simply building a texture with…
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When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other text-heavy documents, too. What makes color so powerful? Here are just a few of the benefits that color provides: Increases recall dramatically. Studies show that…
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Stand out physically. A traditional 8.5 x 11-inch sheet will easily blend into a pile. Consider using different shapes and sizes to make your materials “harder to lose” and easier to notice. Make ‘Em POP! Various print and finish elements can increase the “volume” of your message over that of your competitors. We offer a…
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Have you ever seen a marketing piece so cluttered that your eye didn’t know where to focus? In which the marketer was throwing so much at you at once that the point of the entire message got lost? Especially when you have a great product, this is easy to do. There is so much to…
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When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe, marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard numbers…
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Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic.…
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With all the media channels available, the choices can be confusing for nonprofits. What is the most effective channel for soliciting donations? According to a new study by YouGov, it’s direct mail. The November 2013 survey of more than 1,150 U.S adults, found the following: One-fifth (21%) of respondents cited direct mail solicitations as the prompt for…
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