BPI News
Marketing
Marketing | October 27, 2026
Making AI Work for Your Print Marketing Strategy
What does AI have to do with your print marketing strategy? More than you might think. AI has transformed the volume and development speed of marketing content. Businesses can now generate blog posts, emails, and social copy at a rate and scale that would have been impossible three years ago. That sounds like a marketer’s […]
January 25, 2022
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5 Tips for Better Direct Mail Pieces
January 17, 2022
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How Do You Really Measure Success?
January 12, 2022
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Ordering Labels? You Need to Know These 10 Things
January 4, 2022
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Practical Benefits of Color You Should Not Overlook
December 28, 2021
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Channel Preferences Matter More Than You Might Think
December 21, 2021
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Marketing Is Hard: Is the Extra Effort Worth It?
Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%
September 15, 2021
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Got Buyer Trust? Your Marketing Channels Can Help
Here is the percentage of respondents in each generation who say they trust direct mail: Silent Generation (83%) Baby Boomers (80%) Generation X (77%) Millennials (70%)
September 13, 2021
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each? […]
September 13, 2021
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Specialty Techniques When You Need to Be “Extra”
September 13, 2021
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Who Determines Your Brand? Your Customers!