BPI News
Marketing
Marketing | September 22, 2026
Why Is Paper-Based Packaging Growing? The History Behind Today’s Trend
Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years. That story starts with recycling. How Far Back Does Paper Recycling Actually […]
February 25, 2025
|
Using Social Media to Amplify Your Direct Mail
Are you looking to boost your marketing results by going multichannel? Businesses looking to amplify their direct mail efforts often pair direct mail with email. That’s a great strategy. But you know what else is a great strategy? Pairing direct mail with social media. What makes direct mail and social media so complementary? Customers love […]
February 18, 2025
|
Do Your Brochures Need a Facelift?
When was the last time you updated your product brochures? Are you still selling all of the same products? Are there new products you need to add? How about your customer base? Has it evolved? Does the messaging need to be updated to reflect who your customers are now? It might be time if you […]
February 4, 2025
|
Why the Call to Action Can Make or Break You
Whether it’s a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer. Simple changes can often make a big difference, so testing your CTAs to see if they can be improved is essential. Let’s look at three real-life examples to see why. Case Study […]
January 21, 2025
|
Creating an Emotional Connection with Your Customers
Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies. Is customer intimacy just a fancier way of referring to customer engagement? Nope. Customer engagement is designed to create online and offline interaction with customers using tools such as surveys, social […]
January 7, 2025
|
Why Print Still Packs a Punch
December 17, 2024
|
The Power of Paper: How Your Choice Sets the Tone
November 26, 2024
|
How Consumer Perceptions Drive Eco-Friendly Choices
November 12, 2024
|
Boost Engagement and Retention with Strategic Planning
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes. […]
October 29, 2024
|
9 Essential Design Tips for Optimizing Print Projects
October 15, 2024
|
5 Tips for Budget-Conscious Marketers