BPI News
Industry Insights
Industry Insights | September 1, 2026
The Print File Prep Checklist That Can Save Your Job
Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble. Here […]
February 4, 2025
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Why the Call to Action Can Make or Break You
Whether it’s a postcard, an email, or a webpage, your call to action (CTA) motivates your target audience to respond to your offer. Simple changes can often make a big difference, so testing your CTAs to see if they can be improved is essential. Let’s look at three real-life examples to see why. Case Study […]
January 21, 2025
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Creating an Emotional Connection with Your Customers
Any type of relationship starts with emotional intimacy. Business relationships are no exception. This is why many companies are investing in customer intimacy strategies. Is customer intimacy just a fancier way of referring to customer engagement? Nope. Customer engagement is designed to create online and offline interaction with customers using tools such as surveys, social […]
January 7, 2025
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Why Print Still Packs a Punch
December 17, 2024
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The Power of Paper: How Your Choice Sets the Tone
November 26, 2024
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How Consumer Perceptions Drive Eco-Friendly Choices
November 12, 2024
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Boost Engagement and Retention with Strategic Planning
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes. […]
October 29, 2024
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9 Essential Design Tips for Optimizing Print Projects
October 15, 2024
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5 Tips for Budget-Conscious Marketers
October 1, 2024
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Want Better Results? Include Direct Mail
September 17, 2024
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Beyond Ordinary: The Art of Print Enhancement
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital. Which of these popular enhancements might capture the […]