
BPI News
Marketing
Marketing | July 28, 2026
How Not to Lose Your Customers
You can have the best product on the market. You can price it competitively. You can have the fastest delivery and the highest quality. And you can still lose customers. Why does this happen? It happens when customers don’t feel valued. This is where a lot of companies get stuck. They focus on what they’re […]
December 17, 2024
|
The Power of Paper: How Your Choice Sets the Tone
November 26, 2024
|
How Consumer Perceptions Drive Eco-Friendly Choices
November 12, 2024
|
Boost Engagement and Retention with Strategic Planning
Content marketing is one of the most effective methods for driving revenue, engaging customers, and enhancing client retention. However, like any marketing approach, it requires a well-defined strategy. Where do some of the most significant challenges lie? How can you overcome them? Let’s look at three main areas: delivering value, establishing routines, and creating processes. […]
October 29, 2024
|
9 Essential Design Tips for Optimizing Print Projects
October 15, 2024
|
5 Tips for Budget-Conscious Marketers
October 1, 2024
|
Want Better Results? Include Direct Mail
September 17, 2024
|
Beyond Ordinary: The Art of Print Enhancement
One way to make a strong impression with printed material is by incorporating embellishments like specialized coatings, textured finishes, and custom die cuts. While these enhancements are not new, many businesses are unaware that they are both accessible and affordable, whether you are printing offset or digital. Which of these popular enhancements might capture the […]
August 27, 2024
|
Use Limited Edition Packaging to Boost Sales
If you manufacture food or beverages, you know how difficult it is to stand out on the retail shelf. But what if you could do something simple: turn heads and win new customers without changing the primary product? You can—it’s limited edition labels and packaging. Let’s say you produce craft beer, and there is a […]
August 13, 2024
|
The Importance of Staying Top of Mind: Five Effective Strategies
July 30, 2024
|
Make Your Content Sizzle Like the Summer Heat!