BPI News
Marketing
Marketing | May 12, 2026
What’s Your Comprehensive Color Strategy?
When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight phone numbers, discount offers, payment details, and critical information makes materials more impactful and drives better response. Here are six […]
June 6, 2023
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The Call to Action: Small Changes = Big Impact
May 23, 2023
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5 Tips for Building Trust with Customers
May 9, 2023
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What’s So Great About Event Marketing?
April 25, 2023
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Get Those Envelopes Opened! – 9 Tips
April 11, 2023
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Can You Speak Your B2B Customer’s Language?
March 28, 2023
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What Differentiates the Fastest Growing Companies? Personalization!
March 14, 2023
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5 Tips for Headlines That Get Results
February 28, 2023
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How Great Marketing is Like a Great Sports Team
February 14, 2023
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Print and Digital Marketing: Power Through Reinforcement
January 31, 2023
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Envelope or Postcard? Which Format Works Best?