BPI News
Branding
Branding | August 20, 2026
Only Herd Cats If You Want To
Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]
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Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons
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Harnessing the Marketing Power of Summer
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Getting It Right: The Power of Consistent Brand Colors
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Harness the Power of Visuals to Tell Compelling Stories
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Tapping the Hidden Goldmine of Customer Retention
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The Call to Action: Small Changes = Big Impact
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5 Tips for Building Trust with Customers