BPI News
Branding
Branding | August 20, 2026
Only Herd Cats If You Want To
Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]
December 20, 2022
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Need Marketing Direction? Make a Plan!
December 6, 2022
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Are You Suffering from Marketing-Assumption-itis?
November 22, 2022
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Do You Know These 8 Envelope Types?
November 8, 2022
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5 Steps for Finding the Right Target Market
October 25, 2022
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How to Use Storytelling in Your Marketing
October 11, 2022
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Incredible Customer Experience Isn’t Just Important — It’s Profitable
September 27, 2022
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5 Tips for Logo Redesign
September 13, 2022
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Got the Latest Marketing Lingo?
August 30, 2022
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Personalized Maps: Make Your Event Easy to Attend
August 16, 2022
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How Far Would You Go to Keep a Customer Happy?