Category: Production

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5 Ways Automated Storefronts Save You Time and Money

Want to save money on your print marketing without changing anything but the way you order? Instead of sending an email request or placing an order over the phone, why not set up an automated storefront instead? Here are five ways this simple, cost-effective approach saves you time and money. SLASHES ADMINISTRATIVE TIME How long…
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Oh the Places You’ll Go With Labels

At BPI, we have always taken the view that modern print communication does not necessitate offset printing. While still a large part of our business, offset printing may not be the best or only option to produce client materials in a cost-effective, timely manner. Over ten years ago, we added our web-to-print technology along with…
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2019 is Looking Good for BPI

We’re a little over half-way through the year and what a year it has been! Here are a few things that have been happening around our shop in Boaz, Alabama. March – Additional Digital Press BPI Media Group installs new Ricoh 7100 with white and clear ink capabilities to handle the wide variety of substrates…
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Think Color Is Easy? Think Again.

Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes to give you the best color day after day, and job after job, even when projects are months apart. Define independent color space. Your computer monitors operate in…
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New Wideformat Hardware

We have installed a Durst P10 250HS Plus to help our customer meet quick turn times with the highest quality print in the wide format space. With a print speed over 1,500 sqft per hour, projects that took days to produce can be done in hours on the new press. This press will join our…
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Print or Email? Which has Better Retention

The debate has been raging for a long time — which is more effective? Print or email? If you want people to understand and retain information, studies consistently show that it’s print. “Print and Paper Play a Key Role in Learning and Literacy,” an e-book produced by Two Sides (2015), compiles data from a wide…
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Print Production Peers (P3): New Twist on Peer Groups

The concept of joining a printing industry peer group is not for everybody. Some executives are uncomfortable with the thought of sitting down with a group of colleagues and sharing certain information regarding their businesses, particularly financial data. It’s a somewhat progressive concept and, frankly, it may not appeal to execs who have been doing…
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Tips for Getting People to Read Your Content

The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read? Here are give tips for developing content that will engage your customers and…
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Demystifying Basic Paper Terms: Bringing Clarity to Print

There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size…
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