At BPI, we have always taken the view that modern print communication does not necessitate offset printing. While still a large part of our business, offset printing may not be the best or only option to produce client materials in a cost-effective, timely manner. Over ten years ago, we added our web-to-print technology along with…
Read more
Studies show that 70% of online shopping carts are abandoned. Whether you are a corner bakery or the neighborhood auto parts store, this matters—a lot. More and more sales are going online, and you need to convert every cart to a sale. Abandoned carts are not always due to shoppers losing interest. Sometimes they just…
Read more
Regardless of the channel you use, relevant content is critical. But for content to be effective, it has to connect with the audience in a way—and at the time—the audience expects. Marketers may understand this intuitively, but how well do they put it into practice? Uberflip, a content delivery platform, recently conducted a survey of…
Read more
In a world filled with uncertainty, design techniques that create a sense of comfort and security can go a long way toward winning customers’ trust. Whether you are designing for print or digital, here are five tips from the experts… Include Official Logos & Badges Whether we consciously recognize it or not, certain design elements…
Read more
