Communication

Communication

The Numbers Don’t Lie: Yes, Personalization Works

Here’s something marketers instinctively know but customers keep confirming: Personalized communications get more attention than generic ones. Whether you’re sending bills, statements, promotional offers, or marketing campaigns, personalization consistently drives engagement. Survey data proves it yet again. What Customers Say About Transactional Mail The data come from a Keypoint Intelligence survey on transactional communications—think bills, […]

Communication

Boosting Mailings Results on a Budget

How can you boost your direct mail results on a budget? It doesn’t have to be complicated. Sometimes the most straightforward steps have the most significant impact. Here are five tips for simple, inexpensive changes that can lead to substantial results.  Like any of these ideas? Contact us to implement them and freshen up your […]

Communication

Don’t Guess What Customers Think: Ask Instead!

Do you know what your customers think about you? If the answer is yes, what is that based on? Gut feeling? Or is there data behind your answer? Whether you use print, email, or focus groups, it’s essential to find out for sure. The reason isn’t academic. Research shows a significant gap between how companies […]

Communication

5 Tips for Getting Direct Mail Personalization Right

Communication

5 Ways to Build Your Mailing List

Communication

5 Tips for Better Direct Mail Pieces

Communication

Practical Benefits of Color You Should Not Overlook

Communication

Channel Preferences Matter More Than You Might Think