Regardless of the channel you use, relevant content is critical. But for content to be effective, it has to connect with the audience in a way—and at the time—the audience expects. Marketers may understand this intuitively, but how well do they put it into practice? Uberflip, a content delivery platform, recently conducted a survey of…
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In a world filled with uncertainty, design techniques that create a sense of comfort and security can go a long way toward winning customers’ trust. Whether you are designing for print or digital, here are five tips from the experts… Include Official Logos & Badges Whether we consciously recognize it or not, certain design elements…
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Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific. People are drawn to details.…
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What do all great direct mail pieces have in common? They engage people’scuriosity from the moment the mail piece gets into their hands. Here are five tips forcapturing readers’ attention as soon as they open the mailbox. Know your corners. On a mail piece, the upper right-hand corner is where oureyes go first. Use this…
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It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs,and toilet plungers as they do video games and stiletto heels. If you have a “boring”product, how do you use your next direct mail, email, or multichannel campaign toget customers excited about what you have to offer? Create the narrative. Don’t let…
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Study: More Channels = Better Results Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multi-channel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents were using and how happy they were with the results. …
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Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific. People are drawn to details.…
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Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profit or more. How does this work? Just look around! Over there—stacked on that storage piece—how many catalogs have…
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Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both. In…
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You’ve heard the phrase, “There is no ‘I’ in team.” So it is withprint and digital personalization. By itself, data is just that—data.To be truly personal, it takes a collective effort to capture thecustomer’s attention and create relevant communications thatmove the needle. Let’s look at some of the most commonmarketing elements that marketers combine with…
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