BPI News
Marketing
Marketing | March 31, 2026
Postcards vs. Envelopes: Which Wins Out?
Planning your next direct mail campaign and trying to choose between postcards and envelopes? Each format offers specific advantages for different marketing goals, budgets, and message types. Let’s take a look at when and where each format makes sense. What Are the Main Differences Between Postcards and Envelopes? Postcards are single-piece mailers with immediate visibility. […]
September 19, 2023
|
Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons
September 5, 2023
|
5 Ways to Build Your Mailing List
August 22, 2023
|
Planning an Event? You Need These 7 Tools
August 8, 2023
|
Harnessing the Marketing Power of Summer
July 25, 2023
|
Getting It Right: The Power of Consistent Brand Colors
July 11, 2023
|
Harness the Power of Visuals to Tell Compelling Stories
June 20, 2023
|
Tapping the Hidden Goldmine of Customer Retention
June 6, 2023
|
The Call to Action: Small Changes = Big Impact
May 23, 2023
|
5 Tips for Building Trust with Customers
May 9, 2023
|
What’s So Great About Event Marketing?