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Marketing

Marketing | September 22, 2026

Why Is Paper-Based Packaging Growing? The History Behind Today’s Trend

Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years. That story starts with recycling. How Far Back Does Paper Recycling Actually […]

If you’re managing point-of-purchase materials across dozens (or hundreds) of locations, you know the drill. Multiple vendors. Endless emails. Three to five weeks from approval to distribution. Somewhere in that chain, something goes wrong. Wrong logo. Outdated pricing. Missing kit components. It doesn’t have to work that way. What Is Wide-Format Printing and Why Does […]

Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble. Here […]

Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]

Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint. Attendees spend maybe 30 seconds deciding whether your booth is worth their time. Your job is to make your booth irresistible. That takes planning. It takes […]

You can have the best product on the market. You can price it competitively. You can have the fastest delivery and the highest quality. And you can still lose customers. Why does this happen? It happens when customers don’t feel valued. This is where a lot of companies get stuck. They focus on what they’re […]

If you’ve been working with BPI Media Group for a while, you know what we’re about. Offset and digital printing. Wide-format POP. Roll-to-roll labels. Kitting and nationwide distribution. Automated prepress that can take a job from upload to press in under 30 minutes. A DURST wide-format printer running a 5-picoliter dot that makes your graphics […]

We’re living in a digital world. Screens everywhere. Apps for everything. Yet research keeps proving that print does something digital just can’t match. Here’s the difference: When you’re reading on a screen, you’re not really reading. You’re scanning. Skimming. Hunting for keywords. Your attention keeps drifting. One notification, one link, one tab, and you’re gone. […]

If you really want to know what is happening, you ask the experts, right? So, what do print industry experts (designers, marketers, print specialists) value about print? This question (“What appeals to you about print?”) was recently put to a variety of print industry professionals. The responses reveal why this channel continues to captivate people […]

The power of a B2B direct mail piece isn’t just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially “shelfware.” In B2B, direct mail serves as the icebreaker. […]

Billboards, websites, social platforms, packaging… no matter the channel, visual content drives success. But different image types serve different purposes. Understanding which visuals work best for specific goals helps you maximize your impact. Here are six essential image categories and how to use each one. Matching Image Types to Marketing Objectives Different campaigns require different […]