BPI News

Marketing

Marketing | May 12, 2026

What’s Your Comprehensive Color Strategy?

When most marketers think about color, they think about photos and graphics. But smart businesses increasingly leverage color throughout their communications. This includes text, calls to action, and messaging elements. Using color to strategically highlight phone numbers, discount offers, payment details, and critical information makes materials more impactful and drives better response. Here are six […]

Physical postcards cut through digital noise, delivering your message directly into customers’ hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and draw readers in. Here are seven strategies for crafting headlines that work. The Bottom Line Effective postcard headlines balance brevity with emotion and persuasion. Master […]

Here’s a question: What is a bigger driver of customer loyalty? Low prices or buyers’ relationship with your brand? If you answered price, recent research says otherwise. This is precisely why maintaining consistent customer communication matters, even when you’re not actively selling. What Does Research Say About Trust vs. Price? According to the 2025 Edelman […]

Planning your next direct mail campaign and trying to choose between postcards and envelopes? Each format offers specific advantages for different marketing goals, budgets, and message types. Let’s take a look at when and where each format makes sense. What Are the Main Differences Between Postcards and Envelopes? Postcards are single-piece mailers with immediate visibility. […]

Here’s something marketers instinctively know but customers keep confirming: Personalized communications get more attention than generic ones. Whether you’re sending bills, statements, promotional offers, or marketing campaigns, personalization consistently drives engagement. Survey data proves it yet again. What Customers Say About Transactional Mail The data come from a Keypoint Intelligence survey on transactional communications—think bills, […]

Trade shows offer invaluable opportunities to connect with prospects, strengthen relationships with existing clients, and showcase your brand to a target audience. However, success doesn’t happen by chance. It requires careful planning and strategic use of marketing tools before, during, and after the event. Here are seven essential elements that will help you maximize your […]

Print isn’t just four-color ink on plain stock anymore. Today’s printing technology offers a multi-sensory experience that excites and engages your audience in ways digital marketing cannot match. By appealing to multiple senses, you create memorable interactions that drive deeper connections with your brand and boost sales. Here’s how the five senses of print can […]

How can you boost your direct mail results on a budget? It doesn’t have to be complicated. Sometimes the most straightforward steps have the most significant impact. Here are five tips for simple, inexpensive changes that can lead to substantial results. Like any of these ideas? Contact us to implement them and freshen up your […]

In a world drowning in digital noise, print isn’t just surviving. It’s thriving. As we move into 2026, savvy marketers are rediscovering what neuroscience has been telling us all along: physical materials make a lasting impression that pixels simply can’t match. The Science of Staying Power When someone holds your printed piece, their brain processes […]

Do you know what your customers think about you? If the answer is yes, what is that based on? Gut feeling? Or is there data behind your answer? Whether you use print, email, or focus groups, it’s essential to find out for sure. The reason isn’t academic. Research shows a significant gap between how companies […]

Ever wondered what separates a forgettable ad from a campaign that wins industry acclaim? It’s rarely about flashy production or massive budgets. The real magic happens when marketers deeply understand their audience and deliver content that genuinely resonates. We analyzed several years’ worth of award-winning print ads to identify common themes. Here’s what we found: […]