Category: Marketing

Created with Sketch.

3 Reasons Why Print Matters After-all…

Maybe it’s the thinning volume in the mailbox. Maybe it’s marketers’ drooping results after focusing on e-marketing as a replacement for print. Whatever it is, we’re seeing it more and more. Marketing experts are talking about the benefits of keeping print in the mix. Most recently, Marketing Profs published an article titled “7 Reasons to…
Read more

Data-Driven Marketing Is Critical to Success

According to a survey by Forbes Insights,64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive global economy. An additional 27% agree. This makes 91% of marketers surveyed agreeing or strongly agreeing with the crucial nature of data. Not only do marketers agree that data-driven marketing is critical, but…
Read more

USPS Promotions in 2016!!

Get ready for great USPS promotions in 2016! Just like in 2015, the USPS will offer a 2% discount on qualifying promotions that use interactive technologies that make your mail pieces more effective and cost-efficient, too. The new promotional categories for 2016 are as follows: Emerging and Advanced Technology/Video in Print Promotion (March – August…
Read more

Print In A Multi-Channel World.

Print-based direct marketing is growing which is providing a huge opportunity for digital print. According to InfoTrends’ study Direct Marketing Production Printing and Value-Added Services: A strategy for growth, marketers are realizing print plays an important role in a multi-channel world. This study provides strategy and business development support to help vendors, print service providers,…
Read more

Better Branding In Print.

Print marketing does more than communicate a message about your products and services. It communicates about your brand. The elements of your printed pieces send a strong message whether you realize it or not. Here are five tips for communicating the right brand messages: Have a consistent brand message across channels. From piece to piece…
Read more

Is Print Personalization a Gimmick?

Print personalization — you hear about it everywhere. Use printed pieces to talk directly to recipients based on name, gender, past purchase history, or other information to achieve higher response rates and better return on investment (ROI). Is this really a smart marketing approach? Or is it just a gimmick to get you to buy…
Read more

Do Your Finishing Options Take The Cake?

You wouldn’t bake a cake without finishing it off with icing, would you? Neither should you create a printed piece without considering how to finish it off with one of the many decorative and protective finishing options available. At the most basic level are varnishes or coatings. Traditional varnishes and coatings can be solvent or…
Read more

We Make 1:1 Printing Easy.

It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the work for you. The secret is in the Web portal where your content, your templates, and your data are maintained in…
Read more

Why Paperless is NOT a smart move.

All around us, we hear about the benefits of going paperless. When it comes to marketing, that may not be the best move. In a world of social media saturation and clogged inboxes, direct mail has more power than ever. In fact, a recent Brand Science Study showed a 62% lift for digital campaigns that…
Read more

Make your direct mail STAND OUT!

Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material. Grab Their Eyes: People can’t read your message if they don’t see it. The first thing you must do is…
Read more