BPI News
Industry Insights
Industry Insights | September 1, 2026
The Print File Prep Checklist That Can Save Your Job
Familiarity is a funny thing. The more often you’ve done something, the easier it is to assume you have it handled… and the easier it is to miss something basic. Preparing print files is no exception. The details change from job to job, but the fundamentals don’t. A checklist keeps you out of trouble. Here […]
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Best Practices for Great Data
February 15, 2022
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Grab Reader Attention by Knowing the “Hot Spots”
February 8, 2022
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Save Money by Eliminating Duplicates
February 1, 2022
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USPS’s Informed Delivery Service Offers Marketers Free Multichannel Exposure
January 25, 2022
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5 Tips for Better Direct Mail Pieces
January 17, 2022
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How Do You Really Measure Success?
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Ordering Labels? You Need to Know These 10 Things
January 4, 2022
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Practical Benefits of Color You Should Not Overlook
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Channel Preferences Matter More Than You Might Think
December 21, 2021
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Marketing Is Hard: Is the Extra Effort Worth It?
Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%