BPI News
Branding
Branding | August 20, 2026
Only Herd Cats If You Want To
Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]
February 15, 2022
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Grab Reader Attention by Knowing the “Hot Spots”
February 8, 2022
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Save Money by Eliminating Duplicates
February 1, 2022
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USPS’s Informed Delivery Service Offers Marketers Free Multichannel Exposure
January 25, 2022
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5 Tips for Better Direct Mail Pieces
January 17, 2022
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How Do You Really Measure Success?
January 12, 2022
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Ordering Labels? You Need to Know These 10 Things
January 4, 2022
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Practical Benefits of Color You Should Not Overlook
December 28, 2021
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Channel Preferences Matter More Than You Might Think
December 21, 2021
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Marketing Is Hard: Is the Extra Effort Worth It?
Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%
September 15, 2021
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Got Buyer Trust? Your Marketing Channels Can Help
Here is the percentage of respondents in each generation who say they trust direct mail: Silent Generation (83%) Baby Boomers (80%) Generation X (77%) Millennials (70%)