BPI News
Branding
Branding | April 14, 2026
Why Brand Trust Outweighs Price in Customer Purchase Decisions
Here’s a question: What is a bigger driver of customer loyalty? Low prices or buyers’ relationship with your brand? If you answered price, recent research says otherwise. This is precisely why maintaining consistent customer communication matters, even when you’re not actively selling. What Does Research Say About Trust vs. Price? According to the 2025 Edelman […]
September 13, 2021
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each? […]
September 13, 2021
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Specialty Techniques When You Need to Be “Extra”
September 13, 2021
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Who Determines Your Brand? Your Customers!