BPI News
Marketing
Marketing | August 11, 2026
Make Your Trade Show Booth Impossible to Ignore
Most companies attend one trade show a year. Yet most booth setups look like they were thrown together the week before. That gap is often why booth results disappoint. Attendees spend maybe 30 seconds deciding whether your booth is worth their time. Your job is to make your booth irresistible. That takes planning. It takes […]
February 8, 2022
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Save Money by Eliminating Duplicates
February 1, 2022
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USPS’s Informed Delivery Service Offers Marketers Free Multichannel Exposure
January 25, 2022
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5 Tips for Better Direct Mail Pieces
January 17, 2022
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How Do You Really Measure Success?
January 12, 2022
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Ordering Labels? You Need to Know These 10 Things
January 4, 2022
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Practical Benefits of Color You Should Not Overlook
December 28, 2021
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Channel Preferences Matter More Than You Might Think
December 21, 2021
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Marketing Is Hard: Is the Extra Effort Worth It?
Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%
September 15, 2021
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Got Buyer Trust? Your Marketing Channels Can Help
Here is the percentage of respondents in each generation who say they trust direct mail: Silent Generation (83%) Baby Boomers (80%) Generation X (77%) Millennials (70%)
September 13, 2021
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each? […]