BPI News
Marketing
Marketing | June 9, 2026
With B2B Direct Mail, Follow-Up Timing Is Everything
The power of a B2B direct mail piece isn’t just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially “shelfware.” In B2B, direct mail serves as the icebreaker. […]
January 4, 2022
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Practical Benefits of Color You Should Not Overlook
December 28, 2021
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Channel Preferences Matter More Than You Might Think
December 21, 2021
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Marketing Is Hard: Is the Extra Effort Worth It?
Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%
September 15, 2021
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Got Buyer Trust? Your Marketing Channels Can Help
Here is the percentage of respondents in each generation who say they trust direct mail: Silent Generation (83%) Baby Boomers (80%) Generation X (77%) Millennials (70%)
September 13, 2021
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Do You Know These 5 Loyalty Behaviors?
If you want to know whether your customers are loyal, there are five places you can look. These behaviors, called “loyalty behaviors,” are like breadcrumbs that customers leave that tell you whether they are loyal to you… or not. These are five behaviors you want to excel in! How would your company fare in each? […]
September 13, 2021
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Specialty Techniques When You Need to Be “Extra”
September 13, 2021
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Who Determines Your Brand? Your Customers!