BPI News
Marketing
Marketing | September 22, 2026
Why Is Paper-Based Packaging Growing? The History Behind Today’s Trend
Paper packaging is everywhere right now. It’s on retail shelves, in e-commerce shipments, and in brand sustainability commitments. But the shift away from plastic toward paper isn’t new. It’s the latest chapter in a story that goes back more than a thousand years. That story starts with recycling. How Far Back Does Paper Recycling Actually […]
March 22, 2022
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Tapping the Unique Characteristics of Print
March 2, 2022
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Got Metrics? Choose Your Best Option
February 22, 2022
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Best Practices for Great Data
February 15, 2022
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Grab Reader Attention by Knowing the “Hot Spots”
February 8, 2022
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Save Money by Eliminating Duplicates
February 1, 2022
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USPS’s Informed Delivery Service Offers Marketers Free Multichannel Exposure
January 25, 2022
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5 Tips for Better Direct Mail Pieces
January 17, 2022
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How Do You Really Measure Success?
January 12, 2022
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Ordering Labels? You Need to Know These 10 Things
January 4, 2022
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Practical Benefits of Color You Should Not Overlook