Data mining. The very phrase strikes fear into the hearts of many marketers. The ability to connect the dots to reveal buying habits and other customer behaviors is often seen as complex, expensive, and within the purvey of only the largest companies. But basic data mining is well within the grasp of any sized marketer.…
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Is your marketing content heavy on the text? Or graphics? If it’s the former, you might want to change your strategy. Today’s marketing content, whether in print or electronic media, is increasingly heavy on the visual content. Here are five facts supporting the importance of graphics and images that every marketer ought to know. Ninety-three…
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Simple techniques related to human behavior can boost the results of marketing campaigns. Here are a few simple techniques that are particularly easy to implement. Imply Minimums In research done for the American Cancer Society, Robert Cialdini found that, by adding a minimum to the call to action increased donations by almost 80%. Set a…
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In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what is the enduring allure of print? Let’s look at five reasons print marketing remains the anchor of any great multichannel marketing program. 1. Print is…
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The concept of joining a printing industry peer group is not for everybody. Some executives are uncomfortable with the thought of sitting down with a group of colleagues and sharing certain information regarding their businesses, particularly financial data. It’s a somewhat progressive concept and, frankly, it may not appeal to execs who have been doing…
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Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers, while shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet…
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Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know. 1. Know your customers. This means tying together all the data you have on your customers to get one holistic perspective.…
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We are bombarded with electronic media. Cellphones. iPads. Kindles. Nooks. Facebook. Video streaming. Where does print fit? Right square in the middle. To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print and online media. There is just marketing. As succinctly stated by Lazar Dzamic of Kitcatt Nohr Digitas, a…
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With consumers squarely in charge of product research long before they ever contact your company, content marketing is more important than ever. One of the most important forms of content marketing is the customer newsletter—and more and more are moving to personalized editorial. What happens to results if you switch from a general-education newsletter to…
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Want to boost the results of your next marketing campaign? Give customers a choice in how to respond. You might be thinking, “What do you mean? We provide a phone number or website address. Isn’t that enough?” Not necessarily. Customers have different personalities, different lifestyles, and different preferences. The easier you can make it for…
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