BPI News
Communication
Communication | March 17, 2026
The Numbers Don’t Lie: Yes, Personalization Works
Here’s something marketers instinctively know but customers keep confirming: Personalized communications get more attention than generic ones. Whether you’re sending bills, statements, promotional offers, or marketing campaigns, personalization consistently drives engagement. Survey data proves it yet again. What Customers Say About Transactional Mail The data come from a Keypoint Intelligence survey on transactional communications—think bills, […]
February 6, 2024
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Mastering the Unboxing Experience
January 23, 2024
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Curbing Customer Churn: 4 Key Strategies
January 2, 2024
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Is Personalized Print Over-Hyped?
December 19, 2023
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Searching for Business Leads? Emphasize Content Strategy
December 5, 2023
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5 Tips for Avoiding Packaging Missteps
November 14, 2023
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Why Storytelling Works in Marketing
October 31, 2023
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Staying Top of Mind with Customers: Strategies for Lasting Engagement
October 17, 2023
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The Power of Sustainable Packaging Materials
October 3, 2023
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5 Tips for Getting Direct Mail Personalization Right
September 19, 2023
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Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons