BPI News
Branding
Branding | April 14, 2026
Why Brand Trust Outweighs Price in Customer Purchase Decisions
Here’s a question: What is a bigger driver of customer loyalty? Low prices or buyers’ relationship with your brand? If you answered price, recent research says otherwise. This is precisely why maintaining consistent customer communication matters, even when you’re not actively selling. What Does Research Say About Trust vs. Price? According to the 2025 Edelman […]
March 12, 2024
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Want More from Your Print Budget? Try This!
February 20, 2024
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Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success
February 6, 2024
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Mastering the Unboxing Experience
January 23, 2024
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Curbing Customer Churn: 4 Key Strategies
January 2, 2024
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Is Personalized Print Over-Hyped?
December 19, 2023
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Searching for Business Leads? Emphasize Content Strategy
December 5, 2023
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5 Tips for Avoiding Packaging Missteps
November 14, 2023
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Why Storytelling Works in Marketing
October 31, 2023
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Staying Top of Mind with Customers: Strategies for Lasting Engagement
October 17, 2023
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The Power of Sustainable Packaging Materials