Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong. Here are the five behaviors of…
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We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience! Tapping into the wrong motivation One nonprofit…
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If you are selling products on the retail shelf, packaging is one of your most important faces to market. When buyers are making a decision between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to purchase another. DESIGN…
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Studies show that 70% of online shopping carts are abandoned. Whether you are a corner bakery or the neighborhood auto parts store, this matters—a lot. More and more sales are going online, and you need to convert every cart to a sale. Abandoned carts are not always due to shoppers losing interest. Sometimes they just…
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Regardless of the channel you use, relevant content is critical. But for content to be effective, it has to connect with the audience in a way—and at the time—the audience expects. Marketers may understand this intuitively, but how well do they put it into practice? Uberflip, a content delivery platform, recently conducted a survey of…
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Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or tossed. Here are some ideas for making your envelopes more enticing: Oversize it. Anything outside of the standard #10 envelope will set your piece apart. Make…
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Good typography equals good communication. We have thousands of typefaces to choose from. What does your choice of typography say about you? Historically, typographers designed almost all of the classic fonts for specific purposes. Let’s look at the history of some of our favorite fonts. Venetian book printer Aldus Manutius invented italic type not because…
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Your customers are buried under an avalanche of conventional and uninteresting print materials every day. How can you elevate your marketing collateral, direct mail, and displays with simple design changes, no matter what your budget? By creating a unique visual identity. Being unique doesn’t mean throwing out the basic tenets of marketing and design. But…
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Remember the old phrase, “You never get a second chance to make a first impression”? That’s true in marketing, too. What do your marketing campaigns say about you? Let’s look at two different approaches. Dear homeowner, We’re having a big sale! Come into our showroom this weekend and check out our wide variety of merchandise.…
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What is drip marketing? It is a powerful form of marketing in which marketers gradually drip content out to customers and prospects over time. Drip marketing includes a wide variety of channels, including direct mail, email, newsletters, and social media. It can be used for brand building, product introduction, cross-sells, and a variety of other…
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