Category: Marketing

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Top Customer Loyalty Factors: How Do You Stack Up?

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you have the answer, you can develop marketing strategies to improve loyalty where necessary and keep those customer relationships strong.  Here are the five behaviors of…
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Want Marketing Success? Don’t Do This!

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also learn from them. Here are five real-life mistakes and how the marketers fixed them. Learn from their experience! Tapping into the wrong motivation  One nonprofit…
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5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when…
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5 Best Tips for Ordering Branded Products

If you haven’t added promotional products to your marketing mix, you are missing an opportunity. Promotional products like branded pens and refrigerator magnets, or even more unusual items such as branded toys or back scratchers, reinforce your brand every time the recipient sees or uses them. Branded promotional products also tend to be kept for…
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5 Surprising Ways to Market with Packaging

If you are selling products on the retail shelf, packaging is one of your most important faces to market. When buyers are making a decision between two products, labels and product packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them to purchase another.  DESIGN…
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Direct Mail: A Better Way to Re-Engage Abandoned Cart Shoppers

Studies show that 70% of online shopping carts are abandoned. Whether you are a corner bakery or the neighborhood auto parts store, this matters—a lot. More and more sales are going online, and you need to convert every cart to a sale. Abandoned carts are not always due to shoppers losing interest. Sometimes they just…
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Avoid the Content Marketing Disconnect

Regardless of the channel you use, relevant content is critical. Uberflip, a content delivery platform, recently conducted a survey of B2B buyers and marketers to find out. It compared buyers’ needs and expectations regarding content to the content that marketers are actually delivering. The results? Marketers are sending content, but not always the content B2B…
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Graphic Design Tips to Inspire Trust

In a world filled with uncertainty, design techniques that create a sense of comfort and security can go a long way toward winning customers’ trust. Whether you are designing for print or digital, here are five tips from the experts… Include Official Logos & Badges Choose a Reassuring Color Palette Use Testimonials & Customer Reviews…
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Want to Improve Results? Look to Readability.

Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too.    Be specific.  People are drawn to details.…
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Design Your Direct Mail for ” WOW!”

What do all great direct mail pieces have in common? They engage people’scuriosity from the moment the mail piece gets into their hands. Here are five tips forcapturing readers’ attention as soon as they open the mailbox.  Know your corners. On a mail piece, the upper right-hand corner is where oureyes go first. Use this…
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