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Category: Marketing

Print in 5 Demensions.

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece of the marketing puzzle. Here are 5 “dimensions” of print that you can use to engage and delight your audiences.…
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Is Social Media Print’s New Best Friend?

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective.  Let’s look at five ways print and social media can work together. Print drives traffic to social media. How do you drive traffic to your…
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Personalization works.. But you have to get it right!

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company…
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Print stubbornly refuses to be replaced.

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay. It’s just prettier. It doesn’t matter how gorgeous your JPGs are; a…
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Add Some Color, Please?!

When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows. Why think about more places to add color? According to…
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Want More Trees? Buy Paper!

Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees. The time required to grow the fiber needed for a #10 envelope is 0.3…
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Direct Mail VS Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail. Direct mail doesn’t require an opt-in. Before you can…
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Create Sales Literature That Sells

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully. Start by investing in good design. Eye-catching layouts…
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Effective Communication..

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed said that they were willing…
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Promotional Products…Keep It Simple.

Promotional products, whether common items such as pens and refrigerator magnets or more unusual items such as branded toys or back scratchers, can be powerful components of a multi-channel marketing campaign. They tend to be kept for longer periods of time than traditional marketing pieces and can be highly effective door openers for hard-to-reach targets,…
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