In a world filled with uncertainty, design techniques that create a sense of comfort and security can go a long way toward winning customers’ trust. Whether you are designing for print or digital, here are five tips from the experts… Include Official Logos & Badges Whether we consciously recognize it or not, certain design elements…
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Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your response rates, conversions, and sales, too. Be specific. People are drawn to details.…
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What do all great direct mail pieces have in common? They engage people’scuriosity from the moment the mail piece gets into their hands. Here are five tips forcapturing readers’ attention as soon as they open the mailbox. Know your corners. On a mail piece, the upper right-hand corner is where oureyes go first. Use this…
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It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs,and toilet plungers as they do video games and stiletto heels. If you have a “boring”product, how do you use your next direct mail, email, or multichannel campaign toget customers excited about what you have to offer? Create the narrative. Don’t let…
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Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profit or more. How does this work? Just look around! Over there—stacked on that storage piece—how many catalogs have…
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Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both. In…
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Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how: Keep your list up to date. The most reliable way to reach your target audience is to…
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While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together. Print drives traffic to social media. How do you drive traffic to your…
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Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on. This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company…
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No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay. It’s just prettier. It doesn’t matter how gorgeous your JPGs are; a…
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