Boaz, Alabama
256.593.2048
info@bpimediagroup.com

News

Storefront Benefits: How Our Web-to-Print Solution Benefits You

Our storefront solution offers our clients a different way to manage their marketing collateral and digital assets. Through a branded browser-based web portal, our customers can monitor the effectiveness of their marketing material, order print-on-demand material and fulfill orders through a real-time inventory system. Some of the many things our Storefront Solution can perform for…
Read more

Dimensional Coating

BPI Media Group offers a special feature on our digital press that can make any printed piece have a 3-D effect. Our Kodak NexPress can give texture to your product to make your direct mail piece, tradeshow handouts or the cover a book jump out from the competition’s material. By simply building a texture with…
Read more

Color Makes You Money

When we think about color in print marketing and direct mail, we think about stunning images and eye-catching graphics. But color packs a punch in letters, product brochures, and other text-heavy documents, too. What makes color so powerful? Here are just a few of the benefits that color provides: Increases recall dramatically. Studies show that…
Read more

Increase Customer Loyalty and Impressions with Surveys

One of the best uses of your marketing dollars is to protect your existing customer base. You’ve worked hard to earn their loyalty. Now you want to keep it. Consider the benefits of utilizing customer surveys. Let’s look at an example: A regional grocery store chain was experiencing increased competition from a large national chain…
Read more

Measure Value Over Lifetime, Not a Window

When you think about evaluating the success of a 1:1 printing campaign, how long a window do you use to determine the dollars it generated? Do you cut it off after a week? A month? Several months? What about the lifetime of the customer? Lifetime customer value (LCV) is an overlooked metric that needs to…
Read more

Boost Responses; Increase ROI; Repeat

Want to boost response rates? Think “multi-touch, multi-channel.” These campaigns increase awareness and retention and boost response rates, too. When one manufacturer wanted to introduce a new product, for example, it created a snazzy, four-color mailer addressing recipients by name and encouraging them to log into a personalized URL to sign up for a sweepstakes…
Read more

Don’t Market Less, Market Smarter

Did you know that you could spend less on a direct mail campaign and actually see better results? It’s true. It’s not about marketing less. It’s about marketing smarter. Let’s take a look at a real campaign produced for a travel company. Let’s call it BPI Travel Company. In the past, BPI Travel Co mailed…
Read more

Boost Revenues by Targeting Lapsed Clients

Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but for some reason have not come back. This isn’t always due to discontent with your company. Sometimes it’s forgetfulness. Sometimes people simply want to try…
Read more

How Do You Make Marketing Decisions?

How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way to approach your customers and prospects? According to a study written by The Economist Intelligence Unit and sponsored by Applied Predictive Technologies (“Decisive Action: How…
Read more

Boosting Sales with Loyalty Programs

Everyone likes to be rewarded for their loyalty. That’s why more and more marketers are offering a loyalty program these days. Direct mail offers unique benefits for these programs because you can offer coupons, deals, and offers and encourage participation with high-impact visual imagery that reinforces the value of the offer and excites your customers…
Read more