When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe, marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard numbers…
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Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic.…
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With all the media channels available, the choices can be confusing for nonprofits. What is the most effective channel for soliciting donations? According to a new study by YouGov, it’s direct mail. The November 2013 survey of more than 1,150 U.S adults, found the following: One-fifth (21%) of respondents cited direct mail solicitations as the prompt for…
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With over 100 customers in attendance, BPI Media Group celebrated the addition of our new Agfa Anapurna M2500 wide format with Colex cutting system by hosting a Wide Open House. Customers viewed a digital saltwater aquarium, floor graphics and point of purchase examples as well as discussed how it can be applied to their business. Also on hand…
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Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! A study from ICOM, a division of Epsilon Targeting, suggests that 1:1 printing may be more effective even among this coveted age group. A study titled “Finding the Right Channel Combination: What Drives Channel Choice,” ICOM…
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Over the past 15 years, I have attended all Print shows (every 4 years) and most of the Graphic Expo shows (every year) in Chicago for new trends and technologies. This year had a very different look and feel than previous shows. The biggest difference was the lack of big iron. There was only one…
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The New Year has arrived and is a time for most people to create their 2013 resolutions. What is your resolutions for this year: weight loss, read more productive books or control the road rage? Because most individuals do not write down their resolution goals, make lifestyle changes or realize that changes don’t happen overnight,…
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