In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what is the enduring allure of print? Let’s look at five reasons print marketing remains the anchor of any great multichannel marketing program. 1. Print is…
Read more
The concept of joining a printing industry peer group is not for everybody. Some executives are uncomfortable with the thought of sitting down with a group of colleagues and sharing certain information regarding their businesses, particularly financial data. It’s a somewhat progressive concept and, frankly, it may not appeal to execs who have been doing…
Read more
Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers, while shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet…
Read more
Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know. 1. Know your customers. This means tying together all the data you have on your customers to get one holistic perspective.…
Read more
We are bombarded with electronic media. Cellphones. iPads. Kindles. Nooks. Facebook. Video streaming. Where does print fit? Right square in the middle. To be effective, marketing needs to be multi-channel. From a consumer perspective, there isn’t print and online media. There is just marketing. As succinctly stated by Lazar Dzamic of Kitcatt Nohr Digitas, a…
Read more
With consumers squarely in charge of product research long before they ever contact your company, content marketing is more important than ever. One of the most important forms of content marketing is the customer newsletter—and more and more are moving to personalized editorial. What happens to results if you switch from a general-education newsletter to…
Read more
Want to boost the results of your next marketing campaign? Give customers a choice in how to respond. You might be thinking, “What do you mean? We provide a phone number or website address. Isn’t that enough?” Not necessarily. Customers have different personalities, different lifestyles, and different preferences. The easier you can make it for…
Read more
Quick! Define commercial printer. “What? You mean the guy who prints my stuff?” If that was your answer, maybe it’s time you took another look. At one time, the printer was the guy with ink under his nails. He wasn’t the idea man. He was the guy who ran the press. He knew paper. He…
Read more
Our storefront solution offers our clients a different way to manage their marketing collateral and digital assets. Through a branded browser-based web portal, our customers can monitor the effectiveness of their marketing material, order print-on-demand material and fulfill orders through a real-time inventory system. Some of the many things our Storefront Solution can perform for…
Read more
BPI Media Group offers a special feature on our digital press that can make any printed piece have a 3-D effect. Our Kodak NexPress can give texture to your product to make your direct mail piece, tradeshow handouts or the cover a book jump out from the competition’s material. By simply building a texture with…
Read more
