Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both. In…
Read more
You’ve heard the phrase, “There is no ‘I’ in team.” So it is withprint and digital personalization. By itself, data is just that—data.To be truly personal, it takes a collective effort to capture thecustomer’s attention and create relevant communications thatmove the needle. Let’s look at some of the most commonmarketing elements that marketers combine with…
Read more
Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don’t mail less. Mail smarter. Here’s how: Keep your list up to date. The most reliable way to reach your target audience is to…
Read more
We’re a little over half-way through the year and what a year it has been! Here are a few things that have been happening around our shop in Boaz, Alabama. March – Additional Digital Press BPI Media Group installs new Ricoh 7100 with white and clear ink capabilities to handle the wide variety of substrates…
Read more
Think great color is something everyone can do? Think again. Getting accurate, high-quality color takes effort. Here is a peek behind the curtain at what it takes to give you the best color day after day, and job after job, even when projects are months apart. Define independent color space. Your computer monitors operate in…
Read more
We have installed a Durst P10 250HS Plus to help our customer meet quick turn times with the highest quality print in the wide format space. With a print speed over 1,500 sqft per hour, projects that took days to produce can be done in hours on the new press. This press will join our…
Read more
If you are doing itright, there should only be one. You should have differentmessaging for different audiences and marketing goals, but youroverall brand message should be consistent.How do you do that? Whether your marketing is print or digital,here are four elements that, according to John Jantsch,marketing consultant and author of Duct Tape Marketing, DuctTape…
Read more
If you run a local business or a larger regional or national organization that relies on sales and support from local neighborhoods, the United States Postal Service’s Every Door Direct Mail (EDDM) might be just what you need to take your marketing to the next level. If you haven’t tried EDDM, you could be missing…
Read more
Proof That Personalized Content Marketing Works While push marketing remains an important component of any customer acquisition or retention program, pull marketing has become even more so. Often times, consumers have already done much, if not the majority, of their research before reaching out to a salesperson. This is why content marketing has become such…
Read more
Gone are the days of debating the benefits of digital vs. offset printing. With the quality being nearly indistinguishable between the two, most marketers hardly think about it anymore. However, there are still production differences between digital and offset printing, and it’s always good to know what they are. Most digital presses use dry toner.…
Read more
