BPI News
Branding
Branding | August 20, 2026
Only Herd Cats If You Want To
Managing brand assets is like herding cats. They’re scattered everywhere, often out of control, and it feels like chaos. Birmingham’s team is doing one thing. Cincinnati’s is doing another. Portland didn’t know Austin already designed that asset, so they’ve reinvented the wheel again. Meanwhile, you’ve discovered that the packaging for your new product launch arrived […]
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Be Your Customer’s First Choice
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5 Tips for Creating a Strong Brand
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Have Lapsed Customers? Win Them Back!
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Personalized Print Is Not Only Effective, It’s Sustainable!
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Tapping the Unique Characteristics of Print
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Got Metrics? Choose Your Best Option
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Best Practices for Great Data