BPI News
Marketing
Marketing | April 28, 2026
How to Write Postcard Headlines That Drive Action
Physical postcards cut through digital noise, delivering your message directly into customers’ hands. But with limited space to communicate, your headline carries oversized importance. It must immediately grab attention and draw readers in. Here are seven strategies for crafting headlines that work. The Bottom Line Effective postcard headlines balance brevity with emotion and persuasion. Master […]
February 22, 2022
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Best Practices for Great Data
February 15, 2022
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Grab Reader Attention by Knowing the “Hot Spots”
February 8, 2022
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Save Money by Eliminating Duplicates
February 1, 2022
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USPS’s Informed Delivery Service Offers Marketers Free Multichannel Exposure
January 25, 2022
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5 Tips for Better Direct Mail Pieces
January 17, 2022
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How Do You Really Measure Success?
January 12, 2022
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Ordering Labels? You Need to Know These 10 Things
January 4, 2022
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Practical Benefits of Color You Should Not Overlook
December 28, 2021
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Channel Preferences Matter More Than You Might Think
December 21, 2021
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Marketing Is Hard: Is the Extra Effort Worth It?
Mailing Variables Response Rate Control b/w with no personalization .46% Second simple name personalization +44% Third full-color, no personalization +45% Fourth full-color, name personalization +135% Fifth full-color, name personalization + more complex data personalization +500%